Sevenly
Sevenly is a Costa Mesa, California-based for profit online cause-marketplace, which donates a small percentage of its revenue to charitable causes.[1][2][3][4][5][6] Dale Partridge and Aaron Chavez cofounded Sevenly in June of 2011.[1][3][6]
In February 2013, Sevenly launched the “Seven Days of Change” campaign, a fund raising event to fund the pilot for a reality television show that follows the weekly challenges of Sevenly’s team, as well as the charities it works with.[7][8][9] The pilot premiered August 3, 2013.[10]
Business model
Purpose
The name Sevenly is derived from the word “heavenly”, which Partridge and Chavez interpret to mean a world without need.[11] The number seven, which, according to the founders of Sevenly is the biblical number of completion, was combined with their idea of heaven to define both the company name and mission.[11] After seeing how many worthy non-profit organizations shut down within the first year, due to lack of following, funding and awareness, Partridge and Chavez realized the potential for their company and these non-profit to benefit from each other.[3][12][13]
Operations
Sevenly focuses its business model around the number seven.[1][2] The cofounders have broken down which types of non-profits they want to work with into different categories: human trafficking and slavery prevention, poverty relief, disaster assistance, medical causes, hunger solutions, access to potable water and a general aid category including suicide assistance and homelessness.[2][3][6] Each week Sevenly chooses a new non-profit organization, that fits into one of the categories, with which to collaborate.[2][14] Each non-profit must go through a vetting process, which includes legal agreements on how the organization will use the money raised.[2] Sevenly custom designs charity tshirts, hoodies, and other products, for each week’s chosen non-profit.[2][14] These items are sold through Sevenly’s site to raise both awareness of the non-profit, and seven dollars of each item purchased, for the organization for seven days.[2][14] The clothing sold is both sustainable and (WRAP) certified.[15]
References
- 1 2 3 Ricardo Lopez (25 Jan 2012). "Sevenly hopes to change the world one T-shirt at time". LA Times. Retrieved 4 Dec 2013.
- 1 2 3 4 5 6 7 Lori Kozlowski (5 Jul 2012). "Solving The Charity Dilemma: Focusing On The 7 Causes Of Poverty". Forbes. Retrieved 4 Dec 2013.
- 1 2 3 4 Gwen Moran (7 Jun 2012). "Doing Good One T-Shirt at a Time". Entrepreneur. Retrieved 4 Dec 2013.
- ↑ "Sevenly.com Spurs Micro-Giving Trend". My Fox LA. Retrieved 4 Dec 2013.
- ↑ Mark Horvath (27 August 2013). "Road Trip to Fight Youth Homelessness with Virgin Mobile, Sevenly and Ford". Huffington Post. Retrieved 4 Dec 2013.
- 1 2 3 Morgan McLaughlin (19 Jan 2012). "Sevenly: World Change is How They Roll". Inside Fullerton. Retrieved 4 Dec 2013.
- ↑ "Sevenly's 7 Days of Change: Reality TV for a Cause". Indiegogo. Retrieved 4 Dec 2013.
- ↑ Eric Larson (22 Mar 2013). "Non-Profit Enters the Reality TV World With Crowdfunded Program". Mashable. Retrieved 4 Dec 2013.
- ↑ Rose Spinelli (15 April 2013). "Op-Ed: How Crowdfunding Made Social Justice Cool". TakePart. Retrieved 4 Dec 2013.
- ↑ "Sevenly's Reality Show Premiere Party". Retrieved 4 Dec 2013.
- 1 2 Evan Kirkpatrick (4 Mar 2013). "How Sevenly CEO Dale Partridge Is Changing The World $7 At A Time". Forbes. Retrieved 4 Dec 2013.
- ↑ Zoe Fox (12 Jul 2011). "Is Sevenly the Next TOMS Shoes?". Mashable. Retrieved 4 Dec 2013.
- ↑ "Sevenly: Company brings awareness to charities". She Knows. 21 Jun 2013. Retrieved 4 Dec 2013.
- 1 2 3 Joshua Johnson (10 Jul 2012). "Awesome Design in the Wild: Sevenly.org". Design Shack. Retrieved 4 Dec 2013.
- ↑ Maria Russo (29 May 2012). "World Change is How They Roll: An Interview With Sevenly". The Cultureist. Retrieved 4 Dec 2013.