Seventh Avenue

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British producer Ian Levine was behind one of the first boy bands in history, Seventh Avenue, formed in 1979. Signing to one of the leading US disco labels, AVI Records, Seventh Avenue released the album Midnight in Manhattan, a love story in five acts - the back cover with two young boys stripped to the waist more than suggested it was a gay love story - starting with "Midnight in Manhattan", "New York's on Fire", then experiencing "Miami Heatwave" (a popular disco 12"), going "From Chicago to the Sky" to "L.A. at the End of the Day".

With the demise of disco, it seemed Seventh Avenue would be a one-off project before Levine decided to assemble a new line-up of the group in 1984 when he was working for Record Shack Records. The Northern Soul-flavoured "I Hear Thunder" became a hit on the UK Hi-NRG scene and was followed by "Ending up on a High", but it was "Love's Gone Mad" (1986) which caused a lot of buzz and it looked as if the group was about to cross over to the pop chart. Unfortunately, Record Shack proved unable to press enough copies of the single, thus preventing it from being able to enter the charts. Levine left the label in rage that they'd wasted this opportunity.

By the end of the year, Levine had formed his own label, Nightmare Records, which released four more Seventh Avenue singles over subsequent years, the line-up varying between three to four members on each release. In 1988, the LP The Love I Lost was released, assembling all their tracks recorded in the past four years. Hot Productions released Seventh Avenue's two albums as well as a compilation CD in the mid-90s.


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