Shalimar Paints

Shalimar Paints
Public BSE: 509874
Industry Paint
Founded 1902
Founder AN Turner, AC Wright
Headquarters Gurgaon, India[1], India
Key people
 Mr. Ratan Jindal
Mr. Girish Jhunjhnuwala
Mr. Surender Bhatia
Products Paint
Revenue ₹3673 million (US$54 million)[2]
Website Official Website

Shalimar Paints BSE: 509874 is an Indian paints manufacturing company. The company is engaged in manufacturing and marketing of decorative paints and industrial coatings. Some of India’s iconic buildings and structures such as the Howrah Bridge, Rashtrapati Bhawan, Salt Lake Stadium, All India Institute of Medical Sciences, and many others, continue to be painted with Shalimar Paints.[3]

History

It can be said that the history of Shalimar Paints is the history of the paints industry in India and also in South East Asia.[3] Shalimar Paints was founded in 1902 by two British entrepreneurs AN Turner and AC Wright as Shalimar Paints Colour & Varnish Ltd.[4] In the same year, the company set up a large scale manufacturing plant in Howrah, West Bengal, the first such plant in entire South East Asia. In 1928, Pinchin Johnson & Associates of UK bought control from the British entrepreneurs AN Turner and AC Wright. In 1963, the company's name was changed to Shalimar Paints Ltd. after Turner Morisson & Co stepped in as new management.

With access to high-end technology, the company introduced many firsts in the industrial coatings segment such as high build zinc coatings, radiation resistant coatings for nuclear power plants, polyurethane paint for fighter aircraft and railway coaches, among others. Shalimar was the first company to paint a fighter aircraft for the Indian Army.[5]

In 1972 Shalimar went public and in 1989, the company was acquired by the O.P. Jindal Group and the Hong-Kong based S.S. Jhunjhnuwala Group. From May’2015 affair of the company are managed by Mr. Surender Bhatia as whole time director.[6]

Strategic Transformation

In 2013, Shalimar Paints started a journey of strategic transformation to become one of the top players in the decorative paints segment.[7][8] As part of the strategy, the company is transitioning to become a more consumer-centric company by growing its decorative business.[5] In 2014, this century-old paint brand rejuvenated its logo and refreshed its positioning to connect with today's consumers.[9] Recognizing the brand's transformation, Shalimar Paints was awarded the Brand Excellence Award for Brand Revitalization by Ananda Bazar Patrika (ABP) Group in association with World Marketing Congress.[10][11] Apart from rejuvenating its brand, the company is improving its product mix,[12] launching new products,[13][14] strengthening relationship with dealer partners, improving distribution[15] strengthening processes and Information System and augmenting manufacturing capacity.[16]

Presence and Offerings

Shalimar Paints is present in over 2000 cities and towns of India through a network of more than 8000 dealers. The company has three manufacturing units in Howrah, West Bengal; Nashik, Maharashtra; Sikandrabad, Uttar Pradesh and a new plant is coming up in Goomidipoondi, near Chennai, Tamil Nadu. It has two Research & Development centers in Howrah, West Bengal and Nashik, Maharashtra, focusing on technology, product and process innovations. The company has an exhaustive range of products in decorative paints and industrial coatings. Shalimar's decorative business covers both interior and exterior paints where it has a number of flagship brands. Under the tinting brand "Color Space", Shalimar offers more than 1,000 shades across all product lines to its customers.

References

  1. ↑ "Contact Us". Shalimar Paints. Retrieved 27 September 2014.
  2. ↑ "BSE Plus". Bseindia.com. Retrieved 2 January 2015.
  3. 1 2 "Paintmaker iconic Company Profile". http://businesstoday.intoday.in/. 10 July 2011. Retrieved 10 July 2011. External link in |publisher= (help)
  4. ↑ "Shalimar Paints Its Future With A New Strategy". Financialexpress.com. 30 August 2003. Retrieved 27 September 2010.
  5. 1 2 "Shalimar Paints shifts focus to the Decoratives Business". forbesindia.com. 17 September 2014.
  6. ↑ "http://www.business-standard.com/content/b2b-chemicals/shalimar-paints-appoints-surender-bhatia-as-coo-115060101266_1.html". business-standard.com. 1 June 2015. External link in |title= (help)
  7. ↑ "Shalimar paints going aggressive to climb higher up on the ladder". Economictimes. 3 January 2014.
  8. ↑ "We plan to carve out a niche in decorative paints market: Shalimar CEO". thehindu.com. 5 October 2014.
  9. ↑ "We will increase consumer business presence, powered by a new brand identity". thehindubusinessline.com. 4 May 2014.
  10. ↑ "Shalimar Paints Wins Brand Excellence Award". apnnews.com. 18 December 2014.
  11. ↑ "Shalimar Paints Wins Brand Excellence Award By World Marketing Congress". indiainfoline.com. 18 December 2014.
  12. ↑ "To focus on high margin products: Shalimar Paints". moneycontrol.com. 29 January 2014.
  13. ↑ "Shalimar Paints plans frequent product launch to increase sales". thestatesman.net. 18 October 2014.
  14. ↑ "Shalimar Paints launches new products". shalimarpaints.com. 18 October 2014.
  15. ↑ "Shalimar Paints sets up regional distribution center in Ahmedabad". indiatimes.com. 23 June 2014.
  16. ↑ "Shalimar Paints mulls Rs.100 cr capital infusion". thehindu.com. 11 September 2014.
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