Shasa
 | |
| Private | |
| Industry | Retail, Fashion |
| Founded | 1995 |
Number of locations | 92 (2015) |
Key people | Private family members |
| Products | Clothing, Footwear, Accessories, Jewelry, Beauty |
| Revenue | Private |
| Total assets | Private |
Number of employees | 1,200 (2014) |
| Website |
www |
Shasa is a multinational fast fashion retailer established in 1995. Shasa offers a large collection of the latest trends in apparel, jewelry, accessories, beauty and footwear in the women's market.
Shasa currently exists in four countries and two continents, and as of 2015, employs about 1,200 people. Shasa is set to launch its international eCommerce division in Spring 2015.
Shasa's international locations are dispersed throughout Mexico, El Salvador Honduras, and Saudi Arabia, while the three key international flagship retail locations are situated in Cancun, Mexico City and San Salvador. Flagship stores range in size from 8,500 square feet to 14,500 square feet. Shasa opened its first Saudi Arabia location in Jeddah in July 2014.
Shasa's products are imported globally in line with current seasonal fashion trends. Shasa delivers new product daily to stores, thus their tagline "Fresh Fashion Daily". The company also delivers new collections every week based on extensive monthly trend forecasting.
Retail Design Concept Awards
Shasa received the International Council of Shopping Centers (ICSC) award in 2012.
Shasa received its Silver Award in the retail store design category, which honors professional store design and its contribution to the overall success within the retail industry.
Philanthropy
Shasa has made it their mission to both support and empower young women everywhere by making a positive difference in their lives through fashion. One way in which they dedicate themselves to this cause is by regularly donating Shasa products to charitable organizations around the world. At the heart of the Shasa Cares initiative is Casa Hogar Alegría, a devoted girls home providing care and love to young victims of abuse and neglect. Since 2008, Shasa has donated time and product each month to these inspiring girls. Twice a year Shasa partners with Casa Hogar Alegría to offer exclusive items available in co-branded packaging at its retail stores. 100% of the proceeds from the sale of these exclusive items go to the girls of Casa Hogar Alegría and their bright futures.
In addition, Shasa has donated more than 400,000 garments and accessories to charities around the globe since 2011. Shasa donates large quantities of clothing and accessories to "Dress For Success", an organization that supports the development of families and individuals looking to make a difference in poverty stricken communities.
Marketing
Shasa produces seasonal lookbooks, showcasing the most current product and accessory assortment. Shasa uses in-store signage consisting of light boxes, mannequins (changed weekly), window banners, gift cards, mall marketing programs and social media outlets to promote stores to consumers as well as the overall Shasa lifestyle. The eCommerce portion of the website is planned for launch in 2015.