Shecky's Media, Inc.
Shecky's Media, Inc. is a United States event promoter, city guide publisher and website.
History
Hoffman grew Shecky's into a multi-million dollar women-centric media company featuring his Girls' Night Out events that are held in 12 cities across the country. In addition, Hoffman set up a w0ebsite, www.sheckys.com.
Manhattan entrepreneur Chris Hoffman started Shecky's in 1998 while working as a commodities trader on Wall Street. What started out as a publishing company featuring the Shecky's Nightlife Guides, took on a life of its own after Hoffman threw a launch party for one of his Shecky's book "Pretty in the City." The event featured New York fashion talents, who set up shop to sell their designs.
The popularity of the event inspired Hoffman to create "Shecky's Girls' Night Out" events, first in New York, and now in 12 cities. Shecky's "GNO" attracts tens of thousands of women per year who come to shop, enjoy free cocktails and meet with their girlfriends.
As founder and CEO of Shecky's, Hoffman leads a staff who identify the trends in fashion, fun and beauty and then interpret those trends for the Shecky's audience through fashion designers who sell their products at Girls' Night Out events in New York City, Boston, Chicago, Houston, Miami and beyond.
Chris was born in Brooklyn, and moved to Manhattan when he was 21. He attended SUNY-Purchase where he studied women's studies and music, until he left to pursue a job on Wall Street. Chris was also the guitarist for D cup & the Blue Balls.
The name “Shecky’s” comes from a nickname given to Hoffman during his early Wall Street days, reminiscent of comedian Shecky Green. Shecky's began as publishing company, featuring bar and city guides. The series quickly became popular in Manhattan with its write-ups of local nightlife haunts.
Over the years, Hoffman continued to expand Shecky’s Girls’ Night Out,[1] and Beauty Week,[2] attracting sponsors looking to advertise to the Shecky’s audience. The New York event is held in Manhattan's landmark Puck Building.
In 2006, Shecky's opened a fashion boutique in Manhattan's Lower East Side, named Shecky's Shop. Shecky's Shop closed in 2012.[3][4]
References
- ↑ Lerner, Dana. "Fashionistas Flock to Shecky's Girls Night Out", NYU LiveWire
- ↑ http://www.savvysocialite.com/2007/05/08/sheckys-girls-night-out/
- ↑ http://www.sheckysshop.com/home2.html
- ↑ Zappia, Corrina. " Shecky's vs. Girlshop", The Village Voice, March 3, 2006