Shiatzy Chen

Shiatzy Chen
夏姿．陳
Privately held
Industry Fashion
Founded 1978
Founder Wang Chen Tsai-Hsia (王陳彩霞); Wang Yuan-hong (王元宏)
Headquarters Taipei, Taiwan
Number of locations
 Worldwide boutiques
Key people
 Wang Chen Tsai-Hsia (王陳彩霞), head designer; Harry Wang (王子玮), CEO
Products Luxury goods
Subsidiaries Cha Cha Thé/采采食茶文化
Website shiatzychen.com

Shiatzy Chen (Chinese: 夏姿．陳; pinyin: Xiàzī Chén) is a Taiwanese fashion house, founded in 1978 by Wang Chen Tsai-Hsia (王陳彩霞), who is often referred to as the Chanel of Taiwan.[1] They describe their style as "neo-Chinese chic", where the aesthetics of Chinese clothing and handicraft are combined with Western styles, using design features drawn from Chinese culture such as mandarin collars and Chinese patterns.[2] In 2010 Forbes magazine ranked Wang as one of the 25 most influential Chinese in global fashion.[3]

Founding

Wang Chen Tsai-Hsia was born in 1951 in Changhua, Taiwan. She was not formally educated in the industry, learning her trade by working at her uncle's factory.

In 1978, she and her husband, Wang Yuan-hong (王元宏), a businessman in the textile trade, founded the Shiatzy International Company Limited in 1978.[2] For over 30 years Wang worked to establish her name in the local market and build up an extensive client list.[2] The company is one of the few homegrown designer labels in Taiwan with an international clientele including the President of Taiwan Ma Ying-jeou, Taiwanese celebrities including Dee Hsu, Patty Hou, Wang Leehom and Aska Yang; local politicians such as Jason Hu, businesswomen such as Pansy Ho and Shaw-Lan Wang; and British celebrities such as Elizabeth Hurley and Victoria Beckham.[4] The Taiwan market is the company's major source of revenue. In Taiwan, Shiatzy Chen fashion shows, rather than showing upcoming collections, present the current season to their VIP clients, who purchase the clothes for their own use, rather than commercial buyers looking to buy upcoming styles.[5]

Merchandise

While predominantly a womenswear company, in 1987 the company added a menswear line. While not bespoke menswear, the range includes off-the-peg changpaos intended for weddings and traditional engagement parties. A popular line is their quilted, often reversible,winter jackets, available in a wide range of styles, fabrics, patterns and color combinations.[6] In about 2007 they expanded their catalogue with accessories (sold in all stores) and a line of furniture available from their three flagship stores in Taipei, Shanghai and Paris.[5]

In June 2010, Shiatzy Chen and the tea culture brand Cha Cha Thé (采采食茶文化) opened an exclusive sales area in the super upscale Galeries Lafayette department store in Paris, along with a tea lounge in Taipei, where customers could come for tea, and purchase tea-wares and other gifts.[7][8]

Company history

Shiatzy Chen store (Taipei,Taiwan)

In 1990 Shiatzy Chen set up a studio in Paris to stay on top of fashion trends and to learn more about Western dressmaking techniques. This studio also serves as a training center for Taiwanese dressmakers and designers. They opened a flagship store in Paris in 2001.

The label has been listed on the London-based Financial Times pick of what is hot in 2004. It was also deemed the most popular fashion brand in Taiwan by The Wall Street Journal Asia.

In 2003 the company entered the Chinese market, opening a third flagship store in Shanghai, on The Bund in October 2005; with further stores in Hong Kong and Beijing. Restoration on the building began in late 2001. The interior was designed by Indonesian designer Jaya Ibrahim. The company aimed to have 50 stores in mainland China by 2010 in addition to their 48 outlets in Taiwan, 23 directly managed stores and 25 department store counters.

In 2007 they opened a second factory, measuring 6000 square meters, in Shanghai alongside the existing one in Taipei. This new factory was designed by German architect Johannes Hartfuss to accommodate a workforce of more than 1,000 employees, including dressmakers and embroiderers, producing tens of thousands of clothing items annually based on over 400 styles created by its designers.[9]

On October 5, 2008 Shiatzy Chen debuted at Paris Fashion Week, making Wang just the second Taiwanese design house (after YufengShawn, 馭風騷, in 2005) to have officially shown there. They presented their show at the École nationale supérieure des Beaux-Arts on the Left Bank in central Paris, and have shown there in subsequent years, including an Anna Wintour inspired collection for Fall-Winter 2010-11. On November 9, 2009, the company became a member of the Chambre syndicale du prêt-à-porter des couturiers et des créateurs de mode.[10]

Cha Cha Thé store (Taipei,Taiwan)

In 2010, they held a record-breaking exhibition of 100 flower-themed dresses at the Taipei International Flora Exposition, presented on the longest catwalk seen in the Taiwan fashion business.[11]

In 2011 the company reported sales of about US$60 million.

Exhibitions

See also

References

  1. ↑ Prasso, Sheridan; Wang Ting; Zhang Dan (17 May 2007). "China's new cultural revolution". CNN Money. Retrieved 3 April 2014.
  2. 1 2 3 Quartly, Jules (27 Jan 2005). "'Neo-Chinese chic' is in". Taipei Times. Retrieved 3 April 2014.
  3. ↑ Flannery, Russell. "25 Influential Chinese In Global Fashion -- 2010 (Full List)". Forbes. Retrieved 3 April 2014.
  4. ↑ Ho, Fiona (9 February 2012). "Shiatzy Chen trendier with time". The Star. Retrieved 3 April 2014.
  5. 1 2 "Sartorial elegance, oriental style". Taiwan Review. January 2009. Retrieved 3 April 2014.
  6. ↑ WWD-Shiatzy Chen Arrives on Bund
  7. ↑ "Cheer" (23 June 2010). "Shiatzy. Chen Settled Down in Galeries Lafayette". Global Intimate Wear. Retrieved 3 April 2014.
  8. ↑ Bartholomew, Ian (2 March 2011). "From fashion to food". Taipei Times. Retrieved 3 April 2014.
  9. ↑ Fashion label too sexy for Taiwan, eyes global market/Taiwan Review
  10. ↑ Threading tradition and modernity together/Taipei Times
  11. ↑ Chuang, Jimmy (11 May 2010). "A Hundred Dresses Create New Fashion Record for Flora Expo". Want China Times. Retrieved 3 April 2014.
  12. ↑ ""Qipao" of different eras on display at Museum of History". GovHK. 22 June 2010. Retrieved 3 April 2014.

External links

Further reading

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