Shore Fire Media

Shore Fire Media
Industry Marketing, Public Relations
Founded Brooklyn, NY, US (1990)
Founder Marilyn Laverty
Number of locations
 Brooklyn, NY
Nashville, TN
Website www.shorefire.com

Shore Fire Media is a publicity and media management firm, based in Brooklyn, New York, that specializes in entertainment and popular culture. Founded in 1990 by Marilyn Laverty, the company has run industry recognized campaigns for artists such as Bruce Springsteen,[1] Lana Del Rey,[2] and Zac Brown Band.[3] In 2011 Laverty was named one of Billboard's "Top 40 Women in Music" for her work as Shore Fire president.[4]

History

Shore Fire Media was founded in 1990 by Marilyn Laverty in a small office in Brooklyn, New York with one employee and two desks, and future company Senior VP Mark Satlof as a consultant.[5] Laverty had previously worked for 13 years at Columbia Records, rising to become VP of publicity.[1]

In December 2011, Laverty was named one of Billboard’s "Top 40 Women in Music" for her work as president of Shore Fire.[4]

In October 2013, Shore Fire was listed as #10 on The New York Observer’s "Power List 50" for Public Relations firms in NYC.[2]

In 2014, Shore Fire was listed as the only music public relations firm on 'The New York Observer’s "Power List 50" for Public Relations firms in NYC. .[6]

Notable campaigns

While the company originally focused on the music industry,[5] it later branched into a wider client base including venues, businesses, websites, books, and non-music events.[4] Other clients include chefs, a dance troupe, apps and services, non-profit organizations and trade associations, plus health and lifestyle brands.[7] Recently, the firm started a consulting role with the lifestyle publishers Rodale, Inc. [6] With the opening of their Nashville office in 2013, the company has drawn country acts such as Kenny Chesney, the Zac Brown Band, Lee Brice, Brandy Clark and Martina McBride.[3] Companies have included TuneCore, A2IM,[8] Intelligence Squared, Friedman Diabetes Institute, WhyHunger, Downtown Music Publishing.[9][10]

The company gained recognition with their launch of the Bruce Springsteen and the E Street Band's The Rising in July 2002,[1] which was Springsteen's first studio album with the band since 1984. According to The New York Times, Shore Fire only released ten copies to selected listeners before the release, as compared to the industry standard of releasing hundreds of promos.[11]

References

  1. 1 2 3 Bannan, Karen J. (March 24, 2003). "Marilyn Laverty". AdAge. Retrieved 2013-04-19.
  2. 1 2 http://observer.com/2013/10/the-power-50-list/#slide13
  3. 1 2 "Shore Fire Media to Open Nashville Office". Billboard. March 26, 2013. Retrieved 2013-04-19.
  4. 1 2 3 "Billboard's Women In Music 2011: Marilyn Laverty, No. 39". Billboard. 2011. Retrieved 2013-04-19.
  5. 1 2 Ciarallo, Joe (April 3, 2008). "PRNewser Interview: Mark Satlof, Shore Fire Media VP". MediaBistro. Retrieved 2013-04-19.
  6. 1 2 http://observer.com/2014/11/new-yorks-top-50-public-relations-agencies/pr-power-list28-2/
  7. ↑ "About Us". Shore Fire Media. Retrieved 2013-04-19.
  8. ↑ "VOTE Independent: Celebrate Independent Labels and Artists 55th GRAMMY Nominations". A2IM: American Association of Independent Music. December 2012. Retrieved 2013-04-19. |first1= missing |last1= in Authors list (help)
  9. ↑ "About us". WhyHunger. Retrieved 2013-04-19.
  10. ↑ http://www.musicrow.com/2015/09/brian-mansfield-to-join-shore-fire-media/
  11. ↑ Nelson, Chris (July 15, 2002). "Springsteen Protects His New CD's Online in an Old-Fashioned Way". New York Times. Retrieved 2013-04-19.

External links

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