Situation Interactive

Situation Interactive is a full-service advertising agency based in New York City. The company’s wide array of clients span Theatre, Arts & Culture Institutions, Live Events, Sports, Museums, Film & Television, Education, B2B, Technology and Travel & Tourism.[1]

History

Situation Interactive was founded in 2001 by Damian Bazadona.[2]

Honors and Awards

Situation Interactive has been named by Crain’s New York Business as one of the “Best Places to Work” in 2010,[3] 2011[4] and 2012.[5] Other awards Situation Interactive has received include the 2009 “Best In Show” OMMA Award[6] for their Twitter version of the Broadway musical Next to Normal;[7] 2010 “Best In Viral Marketing” OMMA Award;[8] 2010 “Best In Interactive Design” LVIMA Award;[9] 2010 “Best In Entertainment Social Media” IAC Award;[10] and the 2009 “Best in Online Advertising & Marketing” Davey Award.[11] A Google partner agency, Situation collaborates with Google on many digital advertising initiatives, such as the recent YouTube TruView campaign promoting Rodgers and Hammerstein's Cinderella (2013 Broadway production).[12]

Events

As the host of an ongoing event series, Situation has led discussion around storytelling in advertising in partnership with USA Today[13] as well as the connection between happiness and consumer experiences.[14]

References

  1. ↑ Newman, Andrew Adam. "Home Décor Retailer CB2 Invites Pinterest Users to Furnish Apartment". www.nytimes.com.
  2. ↑ "Portraits: Situation Interactive Digital shop turned its knack for selling Broadway spectacle to promoting the world of sports". www.adweek.com.
  3. ↑ "Best Places to Work 2010". www.crainsnewyork.com.
  4. ↑ "Best Places to Work 2011". www.crainsnewyork.com.
  5. ↑ "Best Places to Work 2012". www.crainsnewyork.com.
  6. ↑ "2009 Best In Show". www.mediapost.com.
  7. ↑ Newman, Andrew Adam. "It’s Broadway Gone Viral, With a Musical Meted Out via Twitter". www.nytimes.com.
  8. ↑ ""Best Viral Marketing" OMMA Award 2010". www.mediapost.com.
  9. ↑ "2010 Las Vegas Digital Media Award Winners". legacy.pitchengine.com.
  10. ↑ "The Best Entertainment ad Internet Advertising Awards". www.iacaward.org.
  11. ↑ "2009 Online Advertising and Marketing Gold Winners". www.daveyawards.com.
  12. ↑ "YouTube and Broadway: A Cinderella Story". Think With Google. google.
  13. ↑ Lepore, Steve. "Ad Meter panel showcases the process behind Super Bowl ads". admeter.usatoday.com.
  14. ↑ Bratburd, Rebecca. "Stressing Experience Over Expense". online.wsj.com.

External links

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