Social Gaming Network

SGN
Private
Industry Interactive entertainment, Social network service, Video Games
Headquarters USA/UK
Number of locations
6
Key people
Chris DeWolfe (CEO)
Aber Whitcomb (CTO)
Joshua Yguado (President & COO)
Products Cookie Jam, Panda Pop, Panda Jam, Paint Monsters, Book of Life: Sugar Smash, Juice Jam, Genies & Gems, Ninja Jam (coming soon) and Mindjolt Games
Number of employees
200 (January 2016)[1]
Website sgn.com

SGN, formerly known as MindJolt,[2] is a Los Angeles-based casual gaming company.[3] The company was founded in 2011 by Chris DeWolfe, Aber Whitcomb, Colin Digiaro, and Joshua Yguado. Its flagship application (also called MindJolt) was formerly a top 20 application on Facebook. It has about 1,300 games from 1,000 developers.[4]

SGN is one of the major developers and publishers of games on Facebook, iOS, and Android. With a focus on using advertisements and selling virtual goods in-game, SGN utilizes MasterKey—a technology that allows the company to develop the game once and then quickly port it to all major platforms.[5] SGN has totaled over 700 million game downloads,[6] which have also been installed on leading mobile and social platforms, making SGN one of the largest cross-platform gaming companies in the world.[7] SGN is responsible for more than a dozen Top 10 titles on the iTunes App Store and three #1 titles on the Amazon Appstore.[8] SGN's most popular games to date include Cookie Jam and Panda Pop.

History

SGN, then called MindJolt, was originally funded by Austin Ventures[9] and led by a team of Internet pioneers, with the CEO being Chris DeWolfe[10] and CTO being Aber Whitcomb, both co-founders of MySpace.[11]

In 2011, MindJolt acquired Shervin Pishevar's Social Gaming Network,[12] and in February 2012, MindJolt itself was renamed to Social Gaming Network .[2]

In June 2013, SGN acquired Mob Science, a game studio based in Carlsbad, CA.[13]

SGN is based in Los Angeles, with studios in Palo Alto, Buenos Aires, San Francisco, Seattle, and Carlsbad.[6]

In October 2014, SGN announced a partnership with Fox to release the companion game to the theatrical film release The Book of Life (2014_film). The mobile game, called "Book of Life: Sugar Smash" features the artwork and storyline from the film, in addition to audio from the celebrities in the film, including Zoe Saldana, Channing Tatum, Ice Cube, and Christina Applegate.[14]

In December of 2014, game title “Cookie Jam” was named Facebook Game of the Year.[15][16]

In December of 2014, Chinese gaming and technology company, NetEase, announced an exclusive agreement to license the popular match-3 mobile puzzle game, Cookie Jam, across all major app stores in China.[17]

In July of 2015, SGN raised $130 million funding round from Korean gaming giant Netmarble. The funding round will make Netmarble the largest shareholder in SGN, and create a (according to the company) "strategic partnership" through which SGN will help increase Netmarble’s footprint in North America, and Netmarble will assist SGN within several international markets. [18]

In November of 2015, SGN acquired Fat Rascal, a game studio based in Seattle [19]

Social Media

Facebook

  • SGN
  • Panda Pop
  • Cookie Jam
  • Juice Jam
  • Sugar Smash: Book of Life
  • Paint Monsters

References

  1. Todd Spangler. "Games Studio SGN Taps Ex-Myspace Marketing Exec Josh Brooks to Make Hollywood Inroads". Variety. Retrieved 16 June 2015.
  2. 1 2 Staff writer (February 28, 2012). "MindJolt Becomes Social Gaming Network". SocalTech. Retrieved March 18, 2012.
  3. Jon Swartz (July 13, 2010). "Life after MySpace: the next project for social network's co-founder". USA Today. Retrieved March 18, 2012.
  4. Michael Arrington (March 3, 2010). "Chris DeWolfe Makes His Move – Raises Big Round, Acquires Gaming Platform MindJolt". TechCrunch. Retrieved March 18, 2012.
  5. Kozlowski, Lori (June 12, 2013). "The Science of Social Games". Forbes (New York City: Forbes, Inc.). Retrieved January 5, 2014.
  6. 1 2 Hsu, Dan (June 13, 2013). "Social Gaming Network acquires Mob Science, shares its strategy for growth". VentureBeat. Retrieved November 2, 2013.
  7. Dean Takahashi (September 14, 2011). "MindJolt gets a third of its revenues from social mobile games". VentureBeat. Retrieved March 18, 2012.
  8. Leena Rao (June 23, 2011). "MindJolt's SGN Studio Launches Social iOS Game Mini Cafe". TechCrunch. Retrieved March 18, 2012.
  9. "Portfolio - Austin Ventures". austinventures.com. Retrieved 16 June 2015.
  10. http://dealbook.nytimes.com/2011/04/18/a-myspace-founder-is-building-again-with-online-games/?_r=1
  11. Amarendra Bhushan (March 3, 2010). "MySpace founders Chris DeWolfe, Colin Digiaro, and Aber Whitcomb to acquire MindJolt with Austin Ventures partnership". CEOWorld. Retrieved March 18, 2012.
  12. "Will they laugh this time? Shervin Pishevar predicts social mobile games to dwarf Facebook games". VentureBeat. December 17, 2011. Retrieved July 18, 2015.
  13. Faughnder, Ryan (June 13, 2013). "Chris DeWolfe's SGN gaming company acquires Mob Science". Los Angeles Times (Los Angeles: Tribune Company). Retrieved January 5, 2014.
  14. "SGN unveils official mobile game for The Book of Life animated film - GamesBeat - Games - by Dean Takahashi". VentureBeat. Retrieved 16 June 2015.
  15. "Facebook's best games of 2014 include Cookie Jam, Cower Defense, Bubble Witch 2 Saga, and more - GamesBeat - Games - by Dean Takahashi". VentureBeat. Retrieved 16 June 2015.
  16. "Facebook Names 'Cookie Jam' The New 'Candy Crush' - Business Insider". Business Insider. 9 December 2014. Retrieved 16 June 2015.
  17. http://www.cnbc.com/id/102264945
  18. http://www.nytimes.com/2015/07/23/technology/netmarble-takes-stake-in-sgn-extending-asias-reach-into-us-mobile-games.html?_r=0
  19. http://www.seattletimes.com/news/mobile-game-maker-sgn-buys-kirklands-fat-rascal-games/

External links

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