Somersby cider

Somersby Apple cider bottle.

Somersby cider is a brand of 4.5% abv cider by Danish brewing company Carlsberg Group. Developed in 2008,[1] it was originally developed for the Danish market, but today has been launched in more than 46 markets, including all of Europe, Ukraine, Russia, Australia, Malaysia, Taiwan, Canada and the USA.[2] Of the world's ten biggest cider brands, Somersby was the one that grew most in 2012.[2]

In 2012, Carlsberg UK developed and introduced a new version of Somersby Cider specific to the United Kingdom market. Somersby Cider UK is a 4.5% ABV medium dry cider with no artificial flavours or sweeteners.[3]

Despite its Danish origin, the cider is marketed in many territories as being the creation of "Lord Somersby", a fictional British Lord of the manor.[4][5] The beverage has no discernible connections to the English village of Somersby, Lincolnshire.

Varieties

Apart from pure apple cider, the Somersby brand is also being used for pear cider, blackberry-flavoured apple cider, cranberry-flavoured apple cider, citrus-flavoured apple cider, and a calorie-reduced apple cider.[6]

″Apple Beer Drink″

In Poland, Carlsberg uses Somersby brand for a beverage that is mixture of beer (45%) and apple flavored drink (55%).[7] Since this product cannot be classified as a cider, it is sold as Apple Beer Drink.

See also

References

  1. ↑ "Somersby Cider product information". Retrieved 2012-07-11.
  2. 1 2 "Somersby was fastest-growing of the global top 10 cider brands in 2012". Retrieved 2012-07-11.
  3. ↑ Somersby Cider Official UK Website
  4. ↑ https://www.coolbrandz.com/coolideas/fun-lab-co-create-somersby-become-brand-ambassador/
  5. ↑ https://www.youtube.com/watch?v=52uc52l5jws
  6. ↑ "The Ciders". Official website. Retrieved 6 July 2014.
  7. ↑ "Apple Beer Drink" (in Polish). Retrieved 26 April 2015.

Further reading

External links

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