South African Audience Research Foundation

SAARF
Founded December 4, 1974 (1974-12-04)
Purpose Direct and publish media audience and product/brand research
Location
  • Bryanston, Gauteng, South Africa
Website saarf.co.za
Formerly called
South African Advertising Research Foundation

The South African Audience Research Foundation (SAARF) is a non-profit organisation which publishes media audience and product/brand research on traditional media.[1]

It was formerly known as the South African Advertising Research Foundation (following a name change in 2012).[1][2][3]

It is primarily known for its research surveys AMPS, RAMS and TAMS[4][5] in addition to other products such as SAARF Development Index and the SAARF Universal Living Standards Measure (LSMs).[6]

History

Surveys

The surveys are done by Nielsen on behalf of SAARF.[1]

AMPS Features

Sample Size of Survey (per annum)[9][14]
Sample Size Urban Rural
197516 634
198522 474
199514 643
200229 79124 6165 175
200524 41220 4124 000
201325 10821 1123 996
Number of items covered in AMPS[9][15]
AMPS 1975 AMPS 1985 AMPS 1995 AMPS 2010B AMPS 2011B AMPS 2012B AMPS 2013B
Newspapers453641525355
Daily Newspapers221917212223
Weekly Newspapers231724282829
Bi-Weekly---111
Monthly Newspapers---212
Supplements0040127133129
Magazines343544162148146
Radio Stations91828187205228240
TV Channels046159171167
TV Terrestrial046
TV Satellite000

See also

References

  1. 1 2 3 4 "SAARF Website". Retrieved 17 September 2013.
  2. 1 2 "SAARF changes name, retains acronym". Retrieved 23 September 2013.
  3. 1 2 "SAARF has had a name change". Retrieved 23 September 2013.
  4. "Do we need SAARF? Yes!". Retrieved 23 September 2013.
  5. "Traversing South Africa’s media research landscape". Retrieved 23 September 2013.
  6. "Government Communications: SAARF (2002)". Retrieved 23 September 2013.
  7. 1 2 3 4 5 6 "All about SAARF and the AMPS family of surveys". Retrieved 17 September 2013.
  8. 1 2 3 4 5 6 "The SAARF Levy: A short history…and a review of the current situation". Retrieved 23 September 2013.
  9. 1 2 3 4 A History of SAARF (1974 - 1999).
  10. "SAARF (Methodology)". Retrieved 2 October 2013.
  11. "SABC, e.tv support NAB resignation from Saarf". Retrieved 30 September 2013.
  12. "Saarf/NAB future: broadcasters relish in rocking the boat". Retrieved 30 September 2013.
  13. "SAARF remains without a chairman of the board". Retrieved 2 October 2013.
  14. "SAARF Technical Reports". saarf.co.za. Retrieved 2 October 2013.
  15. "AMPS Presentations". saarf.co.za. Retrieved 2 October 2013.

External links

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