Spadea
A spadea or spadia (also "spadea fold") is a separately printed, unbound broadsheet that is folded around a newspaper or other periodical, or around one of its sections, appearing as a partial page or flap over the front and back.
Spadeas have been an advertising mechanism for publishers for many years, particularly for magazines and comics. They have become popular for other publishing forms as well; in 2007, The New York Times implemented a spadia ad campaign for the first time.[1]
See also
References
- ↑ "Editor and Publisher article on NBC's spadea ad campaign". Editorandpublisher.com. Retrieved 2012-11-07.
External links
This article is issued from Wikipedia - version of the Wednesday, May 29, 2013. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.