Sparkology
 | |
| Web address | sparkology.com |
|---|---|
Type of site | Exclusive online dating service |
| Owner | Alex Furmansky |
| Launched | October 2011 |
Alexa rank |
 432,055 (April 2014)[1] |
Sparkology is an exclusive online dating service "that caters to young and successful professionals in the metropolitan scene."[2]
FoxNews.com named Sparkology as the "best elite site" for online dating.
Company
Founder Alex Furmansky launched Sparkology in October 2011, with under $500,000 in seed funding. Sparkology was originally exclusive to New York City,[3] but now includes Washington D.C.[4][5] and has plans to expand to Boston, Los Angeles, and San Francisco.[6]
As of April 2013, 7,000 people had joined the site and two Sparkology couples have gotten engaged.[7]
Methodology and membership
Sparkology takes a more exclusive approach to online dating that seeks to focus on service and quality. The community is invite-only and men must be verified graduates of top universities as a means to filter out some of the pitfalls of other online dating services: dead accounts, fake profiles and spam. Regarding the site's model, Sparkology's Furmansky said, "The opportunity lies in focusing on a specific demographic and offering them a superior experience that a middle-market behemoth could never match."[8]
The site's pricing structure seeks to further encourage quality. Women members buy monthly subscriptions while men purchase "spark packs."[8] Sparkology describes spark packs as the "virtual currency to initiate conversations that eliminates unwanted impersonal e-mails. Women receive meaningful interactions from men that are genuinely interested, while men no longer need to spam dozens of profiles to get a response."[2]
Sparkology also employs special behavioral algorithms to help match members and also has city concierges that can help write a member's profile or plan and book member dates.[2]
Reception
FoxNews.com named Sparkology as the "best elite site" for online dating.[8] According to CBS New York, "Sparkology is by and large the most innovative and honest online dating experience out there."[9]
On March 26, 2013, Melissa Francis interviewed Furmansky about Sparkology on the Fox Business Network.[10]
References
- ↑ "Sparkology.com Site Info". Alexa Internet. Retrieved 2014-04-01.
- 1 2 3 "About Sparkology". Sparkology.
- ↑ "Men Must be Graduates of Elite Universities to Join New Invite-Only Dating Site". Mashable. 31 January 2012.
- ↑ "Washington Dating Gets Even Snobbier". Washington City Paper. 8 March 2013.
- ↑ "4 Ways To Find Your Perfect Match Today (We're Serious!)". Refinery29. 15 March 2013.
- ↑ "Washington D.C.'s Best Online Dating Sites: What Makes a Good Dating Site? (Part II)". Sparkology. 14 January 2013.
- ↑ "Sparkology is for Yuppies Who Can't Get Laid". Vice. 16 April 2013.
- 1 2 3 "Online Dating Matures: 5 New Sites That Will Get You Lucky". FoxNews.com. 16 October 2011.
- ↑ "NYC’s 5 Best Dating Sites, Matchmakers & Singles Activities". CBS New York. 7 March 2012.
- ↑ "Do You Have the Academic Background to Date on Sparkology?". Fox Business Network. 26 March 2013.
External links
- Sparkology website
- Sparkology blog
- Sparkology on Facebook
- Sparkology on Twitter
- Sparkology on YouTube