Sparrho

Sparrho
Web address www.sparrho.com
Slogan A bird's eye view on science
Created by Vivian Chan, Nilu Satharasinghe

Sparrho is a scientific recommendation engine providing personalized scientific news-feeds by using proprietary machine learning algorithms to "aggregate, distill and recommend" relevant content.[1] The platform aims to complement traditional methods of finding relevant academic material such as Google Scholar with a system which enables the serendipitous discovery of pertinent content and across relevant scientific fields through user input aided machine learning and contextual analysis.[2]

Recommendation engine

Sparrho uses a "three pronged approach" to content recommendation. Firstly, "data-data analysis" is tackled using techniques such as natural language processing to provide appropriate research based on data provided by users.[3] Secondly, "user-user interactions" are utilized to propose a wider range of potentially relevant subject areas to users with similar interests . Finally, "user-data interactions" such as labeling articles as "relevant" or "irrelevant" within a particular scientific field allows Sparrho to personalize user newsfeeds.[4]

History

Sparrho was founded in 2013 by Vivian Chan and Nilu Satharasinghe as a solution to issues in staying up to date with scientific literature encountered over the course of Chan's biochemistry PhD at the University of Cambridge.[5][6][7] Initially established at Ideaspace in West Cambridge, the company offices have now moved to Camden, London.[8] In 2014, Vivian Chan was a semi-finalist for the 2014 Duke of York New Entrepreneur of the Year Award.[9][10]

Competitors

Sparrho's primary competitors within the academic content recommendation field include PubChase and Scizzle,[7][11] though PubChase is targeted towards biomedical sciences [12] and both PubChase and Scizzle solely recommend academic journal papers.[12][13]

References

  1. ↑ "Sparrho: the discovery platform with a bird’s eye view on science". Oxbridge Biotech Roundtable.
  2. ↑ "INTERVIEW: Content Recommendation Platform Sparrho Talks Staying On Top Of Science". StrategyEye - Digital Media.
  3. ↑ "Sparrho: Peeking under the hood: Sparrho's Discovery Engine". tumblr.com.
  4. ↑ Sparrho. "Sparrho - How does our recommendation engine for science work?". sparrho.com.
  5. ↑ Nicola Davis. "Cambridge's leading tech startups". the Guardian.
  6. ↑ "Why EF". ef.
  7. 1 2 "How to tame the flood of literature". Nature News & Comment.
  8. ↑ "Sparrho: Sparrho finds a new nest!". tumblr.com.
  9. ↑ "National Business Awards 2014 - Finalists". nationalbusinessawards.co.uk.
  10. ↑ "Vivian Chan of Sparrho one of ten semi-finalists competing for the Duke of York New Entrepreneur of the Year Award next week". Cambridge News.
  11. ↑ "Diving into the haystack to make more hay?". plos.org.
  12. 1 2 "PubChase - discover life sciences research of interest to you.". pubchase.com.
  13. ↑ https://www.myscizzle.com

External links

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