Splash Corporation
|
Logo used since 2010 | |
| Public | |
| Traded as | PSE: SPH[1] |
| Industry | Personal care and food |
| Predecessor |
RBH Cosmetics (1985-1986) Hortaleza Cosmetics (1986-1987) Splash Cosmetics (1987-1991) Splash Manufacturing Corporation (1991-2001) |
| Founded | 1985 |
| Founder |
Dr. Rolando B. Hortaleza Dr. Rosalinda A. Hortaleza |
| Headquarters |
Head office: 5th Floor W Office Bldg., 11th Avenue cor. 28th Street, Bonifacio Global City, Taguig, Philippines Main plant: 17 F. Lazaro St., Canumay West, Valenzuela City, Philippines |
Area served | Nationwide |
Key people |
Dr. Rolando B. Hortaleza (Chairman and CEO) Veneranda M. Tomas (President and COO) |
| Slogan | Look, Feel, Live Better |
| Website | www.splash.com.ph |
Splash Corporation (d/b/a Splash) is a Filipino personal care and food company based in Bonifacio Global City, Taguig.
History
Splash Corporation was founded in 1985 by Drs. Rolando and Rosalinda Hortaleza and incorporated as RBH Cosmetics, the company’s very first products were repackaged acetone and cuticle remover as just a backyard business when decided to invest their ₱12,000 cash gifts from their wedding.
In 1987, Hortaleza seeing a fad in growing hair-style decided to sell high-quality but affordable hair spray, letting the company earned its first one million peso in sales. The couple eventually renamed their company from Hortaleza Cosmetics to Splash Cosmetics.
In 1993, the Hortalezas were able to afford sophisticated technologies and it was renamed as Splash Manufacturing Corporation. In 1997, the Splash Research Institute was established complete with state-of-the-art facilities and equipment, and a research staff of more than 20 chemists, pharmacists and engineers. Its main purpose is to design and develop of innovative products and packaging systems. Splash tries to keep a two-year rolling pipeline of new products, backed by rigid clinical tests.
In 2001, Splash Manufacturing Corporation was renamed as Splash Corporation and in 2002, Splash invested in a ₱400 million state-of-the-art manufacturing complex in Canumay, Valenzuela City which is expected to meet the company's capacity requirements in the medium-term. On November 15, 2007, the Splash’s shares of stocks were listed in the Philippine Stock Exchange under the stock symbol, SPH.
In 2009, the company made three major moves. P.T. Splash Cahaya was incorporated in Indonesia as part of company’s expansion overseas. On November, the company went into the direct selling business by launching the First Business Center. A month later, Splash established the Acceleron Distribution Corporation to distribute certain brands to large-scale supermarkets.
In 2011, Splash acquired Barrio Fiesta Manufacturing Corporation (BFMC) for ₱472 million to gain a foothold in the food industry through the Barrio Fiesta branded shrimp paste, recipe mixes and flavored vinegar.[2] In 2012, it acquired Moondish Corporation with its canned line of ready to eat canned products.[3][4]
As of December 2013, Splash Corporation, ranks fifth in the personal care industry, outranked only by giant multinationals and making the number one personal care company in the Philippines.
Brands
Food
- Barrio Fiesta
- Moondish
Personal hygiene
- Control
- Flawlessly U
- Hygienix
- Kolours
- Maxi-Peel
- Shades by Kolours
- SkinWhite
- Splash Direct Sales
- Vitress
Slogans
| Year | Slogan |
|---|---|
| 1993-2004 | Bagong Pilipino, Maka-Pilipino, Kaya Tumapat sa Buong Mundo |
| 2006-2007 | Galing ng Pinoy, Ipagmalaki! |
| 2007-2010 | Galing ng Pinoy, Mula sa Splash! |
| 2010–present | Look, Feel, Live Better |
References
- ↑ "splash corp (SPH:Philippine Stock Exchange)". Bloomberg. Retrieved April 26, 2014.
- ↑ "Splash board approves P69-million spending budget for 2015". Business World. December 19, 2014. Retrieved May 6, 2015.
- ↑ "Splash gobbles up another food firm". philstar.com. September 14, 2012. Retrieved April 18, 2015.
- ↑ "Splash expands food portfolio, buys Moondish". Rappler. October 1, 2012. Retrieved November 2, 2015.