Square Toiletries
| Private | |
| Industry | Consumer goods |
| Founded | 1994 |
| Headquarters | Mohakhali, Dhaka, Bangladesh |
Key people | Anjan Chowdhury Pintu (MD) |
Number of employees | 5001-10,000 |
| Website |
squaretoiletries |
Square Toiletries Ltd. is one of the largest fast-moving consumer goods (FMCG) companies in Bangladesh with a turnover of USD 75 million. The company is marketing 20 brands in different segments like health & hygiene, oral care, hair care, fabric care etc. Major Brands of the company are Jui, Chaka, Senora, Magic, Meril Protective Care & Meril Baby. Square is also exporting its finished products to 13 countries- UAE, Germany, UK, Australia, Malaysia etc.
Specialties
Manufacturer of different cosmetic and toiletries product categories, Cosmetic Contract Manufacturing & Packaging, Marketer of different cosmetic and toiletries product categories
Major brands
- Jui
- Meril Protective Care
- Meril Baby
- Meril Splash
- Revive
- Chaka
- Chamak
- Senora
- Freshgel
- White Plus
- Magic
- Kool
- Xpel
- Spring
- Sepnil
- Zerocal
- Select Plus
- Shakti
- Saaf
- Madina
Further reading
- "Square Pharmaceuticals". Asiamoney Bangladesh Investment Guide (Advertisement) (Euromoney Publications) 8 (2 supplement 3): 32–33. March 1997.
- "Indian non-tariff barriers impede exports". The New Nation. 25 November 2011 – via HighBeam Research. (subscription required (help)).
- "Square: the rise of a giant". The Daily Star. 6 January 2012.
- Khan, Mohammad Jamil (20 July 2013). "Counterfeit cosmetics flood markets ahead of Eid-ul-Fitr". Dhaka Tribune.
- Anas, AZM (31 December 2013). "Soaring demand powers personal care market". The Financial Express (Dhaka).
- Parvez, Sohel (24 June 2014). "Square to launch baby diapers". The Daily Star.
- "Fake Cosmetics Flood City Market". The New Nation. 23 December 2014 – via HighBeam Research. (subscription required (help)).
- Rashid, Mamun (19 February 2015). "Killing a brand, building a brand". Dhaka Tribune.
- Wardad, Yasir (21 August 2015). "Local cosmetics, toiletries cos dominating market". The Financial Express (Dhaka).
- Parvez, Sohel (28 October 2015). "Locally made baby diapers gaining popularity". The Daily Star.
External links
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