Stormur

"Stormur"
Promotional single by Sigur Rós from the album Kveikur
Released	September 9, 2013
Format	CD-R
Genre	Post-rock
Length	3:45
Label	XL Recordings
Writer	Jón Þór Birgisson, Orri Páll Dýrason, Georg Hólm
Producer	Jón Þór Birgisson, Orri Páll Dýrason, Georg Hólm
Sigur Rós singles chronology "Isjaki" (2013) "Stormur" (2013) "Rafstraumur (Cyril Hahn Remix)" (2013)

"Stormur" (Icelandic for "Storm") is a song written and recorded by Icelandic post-rock band Sigur Rós for their seventh studio album Kveikur. It appears as the fifth track on the album. The song was released on September 9, 2013 to UK mainstream radio as a promotional single from Kveikur.^[1]

Usage in media

"Stormur" has so far been used once in commercial media. The song was used in a commercial for the 2013 iTunes Festival, a month-long music festival which took place at The Roundhouse in London from September 2 to October 1, 2013.^[2] Sigur Rós themselves performed at the festival on September 3, 2013 as the second headline act of the festival, with the performance being streamed live worldwide, and available to replay for free on the iTunes Store.

Music video

An interactive music video for "Stormur" was debuted by the band on August 5, 2013.^[3][4] The interactive video invited fans of the band on online photo-sharing, video-sharing and social networking service Instagram to submit videos, made through Instagram, to be featured in an interactive "ever-evolving" and "always altering" fan-made music video for "Stormur".^[5] Fans can create and upload any video, and add the hashtag "#stormur" to enter the cycle of constantly updated loops for the video to play. As of current, the project is still in operation, and the video itself has not yet closed production.^[6]

The video itself featured numerous Instagram videos from various users that are randomly generated into the video, with two clips being shown each time. With the clips being randomly generated, there is no singular music video for "Stormur", as the video will generate a brand new set of user-submitted videos if the video is replayed, thus creating a unique music video for each person who views the same video.

Track listing

UK promotional single[1]
No.	Title	Length
1.	"Stormur"	3:45

Personnel

Adapted from Kveikur liner notes.^[7]

Sigur Rós Jón Þór Birgisson – vocals, guitar Georg Hólm – bass Orri Páll Dýrason – drums Additional musicians Eiríkur Orri Ólafsson - brass arrangement Daníel Bjarnason - string arrangement Sigrún Jónsdóttir - brass Eiríkur Orri Ólafsson - brass Bergrún Snæbjörnsdóttir - brass Borgar Magnason - strings Margrét Árnadóttir - strings Pálína Árnadóttir - strings Una Sveinbjarnardóttir - strings Þórunn Ósk Marinósdóttir - strings

Additional personnel Ted Jensen - mastering Rich Costey - mixing Alex Somers - mixing, recording Elisabeth Carlsson - assistant mixing Eric Isip - assistant mixing Chris Kasych - assistant mixing Laura Sisk - assistant mixing Birgir Jón Birgisson - recording Valgeir Sigurdsson - recording (strings)

Release history

Region	Date	Format	Label	Catalog No.
United Kingdom[1]	September 9, 2013	CD-R (Contemporary hit radio	XL Recordings	n/a

References

1. "Sigur Rós – Stormur". Discogs. Retrieved 22 August 2013.
2. "Apple - iTunes Festival 2013 - Moments". Apple, Inc. YouTube, Google. Retrieved 15 October 2013.
3. "Sigur Rós launch Instagram-made video for 'Stormur' - watch". Digital Spy. Retrieved 22 August 2013.
4. "Watch Sigur Rós' Instagram-Fueled "Stormur" Video". Pitchfork Media. Retrieved 22 August 2013.
5. "Announcing Your #Stormur". XL Recordings. Retrieved 22 August 2013.
6. "Your #Stormur". sigur-ros.co.uk. Retrieved 22 August 2013.
7. Kveikur (liner notes). Sigur Rós. XL Recordings. 2013.