Suara Karya

Suara Karya

Founder(s)	Golkar
Founded	1971
Political alignment	Traditionally in accordance to Golkar
Language	Indonesian
ISSN	0215-3130
OCLC number	34583137
Website	www.suarakarya-online.com/

Suara Karya (lit. Voice of the Functional) is a daily newspaper published in Indonesia. Established in 1971 to assist Golkar in winning that year's legislative election, it became required reading for all civil servants and the voice of Golkar. After its circulation increased from 55,700 in 1971 to 300,000 in 1998, the fall of Suharto caused circulation to plummet to 3,000. As of 2005, it is attempting rebranding to present cleaner, less biased news.

History

Old Order (1971–1998)

The first issue of Suara Karya was published on 11 March 1971 by the Suara Karya Foundation under direction of Golkar (Party of the Functional Groups), prior to the July legislative election to assist Golkar.^[1] It took three days of preparation^[2] and Rp 50 million (at the time US$130,000) in start-up costs for the newspaper to be established.^[3] Its chief executive was Sumiskun, and the head editor was Jamal Ali. Other members of the editorial staff included Syamsul Bisri, Rahman Tolleng, Sayuti Melik, David Natipulu, and Cosmas Batubara.^[4]

For the first edition, 25,000 four-page copies were printed and sold at Rp. 10 each. A quarter of the front page was dedicated to a congratulatory note from President Suharto, while the main story was "Presiden Jawab Pertanyaan-pertanyaan Sekitar Supersemar" ("President Answers Questions regarding Supersemar"), which covered Suharto's explanation of Supersemar and offered support for it. It also provided the paper's mission statement,^[4] which has been described as being "explicit that Suara Karya wanted to be a partisan paper".^{[lower-alpha 1][5]}

Suara Karya's influence resulted in Golkar winning their first election and securing their political power. The newspaper afterwards became required reading for all government employees.^[6] It soon came into direct competition with Kompas, which became its biggest competitor.^[2]

From 1971 to 1988, total circulation (shown in blue) grew to 112,312 copies

With the support of Golkar, circulation expanded rapidly. By 1972, Suara Karya was selling 57,400 copies a day, 90.6% to the general public. During the succeeding years circulation varied, sometimes rising, sometimes falling drastically.^[7] By 1987, circulation had reached 124,079. At that time, Suara Karya employed 81 reporters, giving a ratio of one reporter for every 1,500 copies sold.^[8] It reached a circulation of 300,000 by 1998 and was considered the voice of Golkar^[1] Most of the subscribers were civil servants, who were required to do so by Golkar.^[3]

In 1983, together with Kompas, Suara Pembaruan, and Tempo, Suara Karya founded the Jakarta Post.^[9] In 1994, Suara Karya was estimated to own a 35% share of the company, making it the largest shareholder.^[10]

In 1989, Suara Karya received light sanctions from the Ministry of Information after running an article on the Sultan of Brunei. The article was considered likely to cause the Sultan emotional distress.^[11]

Since 1998

When Suharto was forced to resign from office in 1998, Suara Karya's circulation dropped sharply to from 300,000 to 3,000.^[1] After Golkar received the largest number of votes in the 2004 legislative election, it attempted a revamp of the newspaper and vowed not to promote the party's political interests through the daily;^[1] Dirk Thomsa considers their efforts unsuccessful, as Suara Karya is still often used as a way for Golkar members to express their opinions.^[6] As of 2005, Golkar claims a circulation of 80,000.^[1]

Function

Rizal Mallarangeng notes that Suara Karya's original function was to help establish strong public support for Golkar; the paper is described as being "the paper of Golkar and the New Order".^{[lower-alpha 2][12]} Meanwhile, Syamsul Bisri considered Suara Karya a form of social control, dedicated towards "an idea ... the return to pure form of Pancasila and the 1945 Constitution".^{[lower-alpha 3][12]}

Notes

1. Original: "... memang ingin menjadikan dirinya sebagai koran partisan ..."
2. Original: "... korannya Golkar dan Orde Baru."
3. Original: "... kepada ide. ... pemurnian kembali Pancasila dan UUD 1945."

References

Footnotes

1. The Jakarta Post, 31 March 2005.
2. Tarrant 2008, p. 47.
3. Tarrant 2008, p. 43.
4. Mallarangeng 2010, p. 63.
5. Mallarangeng 2010, p. 65.
6. Tomsa 2008, p. 219.
7. Mallarangeng 2010, p. 68.
8. Mallarangeng 2010, p. 74.
9. Hill 1994, p. 129.
10. Hill 1994, p. 137.
11. Hill 1994, p. 45.
12. Mallarangeng 2010, p. 67.

Bibliography

• Hill, David T. (1994). The Press in New Order Indonesia. Jakarta: Equinox. ISBN 978-979-3780-46-7. Retrieved 13 August 2011.
• Mallarangeng, Rizal (2010). Pers Orde Baru : Tinjauan Isi Kompas dan Suara Karya [Press in the New Order: A Look into the Contents of Kompas and Suara Karya] (in Indonesian). Jakarta: Kepustakaan Popular Gramedia together with the Freedom Institute. ISBN 978-979-9102-71-3. OCLC 670222919. Retrieved 13 August 2011.
• Tarrant, Bill (2008). Reporting Indonesia: The Jakarta Post Story 1983–2008. Jakarta: Equinox. ISBN 978-979-3780-69-6. Retrieved 13 August 2011.
• Tomsa, Dirk (2008). Party Politics and Democratisation in Indonesia: Golkar in the Post-Suharto Era. Routledge contemporary Southeast Asia series. Abington, U.K.: Routledge. ISBN 978-0-415-46008-8. OCLC 455647942. Retrieved 13 August 2011.

• "Golkar gives 'Suara Karya' a makeover". The Jakarta Post. 31 March 2005. Retrieved 5 November 2009.

External links

• Suara Karya Online (official website) (Indonesian)