Sub Rosa (company)

Sub Rosa
Private
Industry Advertising and marketing
Founded 2004
Founder Michael Ventura
Headquarters New York City
Website www.wearesubrosa.com

Sub Rosa is a strategy and empathic design studio based in New York City. Sub Rosa's name is Latin for "under the rose" referring to conversations being held in secret.[1][2] Michael Ventura founded the company in 2004 and serves as its CEO.

History

Michael Ventura founded Sub Rosa in 2004.[2] The company was largely focused on digital work until 2008,[2] when Sub Rosa implemented an approach to work on digital projects as well as strategic and experiential assignments. Advertising Age named Sub Rosa the Small Agency of the Year in July 2010.[3]

Sub Rosa partnered with General Electric to create the GE Works Centre in Kings Cross, London for the 2012 Summer Olympics.[4] Sub Rosa also worked with General Electric for the launch of the "Garages powered by GE," a series of workshops and programming with hands-on access to advanced technologies including 3-D printers and laser cutters.[5] The first GE Garage was unveiled at South by Southwest in partnership with BikeTexas, which included bike racks designed and welded for the city of Austin's bike share program. Additionally, Garages by GE held events in San Francisco, Virginia, Washington, D.C., Boston and New York.[6] In 2011, Sub Rosa and GE produced intended to change the mammography and breast-cancer experience. [7][8][9]

In March 2013, Sub Rosa worked with Syfy to create a brand activation for the television series Defiance.[10]

Sub Rosa developed the creative work and concepts for Pantone's 2014, 2015 and 2016 annual Color of the Year campaigns.[11][12] Additionally, Sub Rosa created the company's "Make It Brilliant" platform.[13]

In April 2015, Sub Rosa's founder and CEO Michael Ventura, in partnership with his wife Caroline, founder of jewelry line BRVTVS, opened the retail boutique Calliope.[14][15] It connects to And&And, a multi-use studio space for activities curated by Sub Rosa.[14] The company launched La Petite Mort, a biannual creative writing and photography publication featuring works of the company's employees in January 2014.[16]

References

  1. ↑ "Sub rosa". Wikipedia, the free encyclopedia.
  2. 1 2 3 "New Model Agency: Sub Rosa CEO Michael Ventura explains life under the rose". Ad Week. October 10, 2012. Retrieved July 20, 2015.
  3. ↑ Thomas Pardee (July 26, 2010). "Small Agency of the Year, 1-10 Employees: Sub Rosa". Advertising Age. Retrieved July 20, 2015.
  4. ↑ "Sub Rosa Transforms King's Cross Gym for GE". Retrieved July 20, 2015.
  5. ↑ James Thorne (October 9, 2012). "Making Things Story". Retrieved July 20, 2015.
  6. ↑ "We Are Sub Rosa". September 14, 2012. Retrieved July 20, 2015.
  7. ↑ "Small Agency of the Year, Silver: Sub Rosa". Advertising Age. August 6, 2012. Retrieved July 20, 2015.
  8. ↑ "GE Mammography: Redesigning the Women's Breast Health Journey". Retrieved July 20, 2015.
  9. ↑ "GE Wants To Redesign Your Breast Cancer Experience". Retrieved July 20, 2015.
  10. ↑ "SXSW 2013, SYFY and Esurance steal the show". March 14, 2013. Retrieved July 20, 2015.
  11. ↑ Kristen Nozell (December 6, 2013). "Radiant Orchid Is The 2014 Pantone Color Of The Year". Retrieved July 20, 2015.
  12. ↑ West, Gillian (5 December 2015). "Pantone reveals 2015 Colour of the Year in creative campaign from Sub Rosa". www.thedrum.com. Carnyx Group Ltd. Retrieved September 15, 2015.
  13. ↑ "Sub Rosa Develops First Brand Campaign For Color Expert Pantone". www.mediapost.com. Retrieved 2016-02-17.
  14. 1 2 Aschim, Hans (April 28, 2015). "NYC's newest design store is more than a retail space, it's an experience". CoolHunting. Retrieved September 16, 2015.
  15. ↑ Cheung, Alexis (June 16, 2015). "In the West Village, Modern Boutique Owners Who Live Where They Work". The New York Times. Retrieved September 16, 2015.
  16. ↑ "Sub Rosa Launches 'Orgasmic' Print Publication | LBBOnline". www.lbbonline.com. Retrieved 2016-01-26.
This article is issued from Wikipedia - version of the Wednesday, February 17, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.