Suitsupply

Suitsupply B.V.
Industry Fashion/Apparel
Founded Amsterdam, Netherlands (2000)
Founder Fokke de Jong
Headquarters Amsterdam, Netherlands
Number of locations
 53 (2014)
Area served
 worldwide
Products Menswear
Website Official website

Suitsupply is a men’s fashion brand founded in 2000 by Fokke de Jong in Amsterdam. Suitsupply is a vertically integrated company,[1] and the brand is known for choosing unconventional retail locations.[2][3] Suitsupply suits are made in China, some with Italian fabrics from mills such as Vitale Barberis Canonico.

History

Suitsupply was founded in 2000 out of Fokke de Jong’s dorm room when he was 26. De Jong still runs the company and operates as CEO. The company is privately held.

Awards and honors

Suitsupply has been named as among the best place to go shopping for suits in New York by New York Magazine in 2012,[4] and among the best new menswear stores by GQ Magazine in 2011.[5] The Wall Street Journal reported in 2011 that a Giorgio Armani suit priced at $3,625 equaled the quality of a Suitsupply suit priced at $614.[6]
Fashion industry insider Tim Gunn named "impeccable and affordable" Suitsupply suits on a list of 12 things he can’t live without in an interview for Elle Decor.[7]

Operations

Suitsupply Chicago Store on Rush Street

Suitsupply has an online store and brick-and-mortar stores in countries including Belarus, China, the Netherlands, Belgium, Germany, Italy, Latvia, Lithuania, Mexico, United Kingdom, Canada, Russia, Singapore, Switzerland, and the United States.[8]

Suitsupply’s first store outside the Netherlands was opened in Antwerp in 2007, and in the same year a store was opened on Vigo Street, London. Suitsupply's headquarters are located in Amsterdam; they also have offices in New York and Shanghai.

Marketing campaigns

Suitsupply is known for its sexually-charged photography and ad campaigns. Carli Hermes has been shooting all the Suitsupply campaigns since 2004. Some photos from the Shameless campaign had to be removed from a London Suitsupply shop,[9][10] and images from the same campaign at Westfield Shopping Centre were criticised because they were displayed where they can be easily seen by children.[11] Several photos from the Shameless campaign had to be removed from Suitsupply's website and Facebook page for portraying the woman as a sex object and/or as submissive to the man according to a ruling by the Belgian advertising standards authority.[12] The Ambition and Not Dressing Women campaigns also courted controversy. For the 2012 Fall/Winter lookbook campaign the Lunch atop a Skyscraper photograph shot by Charles Ebbets was a source of inspiration,[13] and the images were shot against the skyline of New York City.

Special collaborations

Suitsupply is the official supplier of the Dutch Olympic team,[14] and was named best Olympic opening ceremony outfit in the 2012 London Olympics by Yahoo Sports.[15][16][17] Suitsupply dressed athletes for the Olympics in Beijing 2008, Vancouver 2010 and London 2012.

In 2009 Suitsupply’s collection featured pocket squares made of Liberty (of London) fabrics. Suitsupply collaborated with UNIS on a capsule collection in 2010, as well as with Mackentosh and Lavenham. Suitsupply collaborated with Antonio Maurizi, an Italian shoemaker for a capsule collection of six shoes in 2012.

References

  1. ↑ CNBC, Suitsupply
  2. ↑ economicties.org Suitsupply
  3. ↑ fashion360mag.com Suitsupply
  4. ↑ New York Magazine, 2012 Best of New York
  5. ↑ GQ Magazine 2011 best new menswear stores
  6. ↑ NASSAUER, Sarah. "A Hard-Working Suit: The New Sweet Spot Is $500 to $700; They Don't Look Cheap, or Like Dad's". The Wall Street Journal.
  7. ↑ Ingrid Abramovitch, Shortlist: Tim Gunn, Elle Decor, 10 Sept 2012
  8. ↑ suitsupply.com Store locatior
  9. ↑ "'Erotic' adverts banned from London Westfield suit shop". BBC News. 19 November 2010.
  10. ↑ Shameless campaign
  11. ↑ Caroline Davies, Dutch fashion firm under fire over window display The Guardian 17 November 2010
  12. ↑ JEP.be Decision
  13. ↑ GQ.com Suitsupply 2012 Fall/Winter lookbook
  14. ↑ skimbacolifestyle.com 2012
  15. ↑ Best Dressed Yahoo Sports
  16. ↑ Olympic Style: Suitsupply's Dapper Dutchmen
  17. ↑ "Opening Ceremony Uniforms at the London Olympics". The New York Times. 27 July 2012.
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