Sundance 608

Sundance 608 is the first of the Sundance Cinemas, a branch in the Sundance Group, to open in the United States,[1] just ahead of San Francisco's Sundance Kabuki Theater. Sundance 608's grand opening in its new green setting was held on May 11, 2007.[2] It is located in the Hilldale Shopping Center in Madison, Wisconsin where it replaced the former Hilldale Theater. The "608" is a reference to the telephone area code for the region.[3] [4] Madison was selected as the first location for Sundance Cinemas due to the level of interest in independent film in the region.[1][5]

Sundance 608 contains six stadium-seated auditoriums, a cafe, rooftop bar, and Gallery 608, which sells Sundance-related arts and merchandise as well as artwork produced by local artists. The added activities were seen by the Sundance Group as a means of changing the way customers viewed going to the movies and to make the movie theater more of a destination.[1][3]

References

  1. 1 2 3 "Media Gets Sneak Preview of New Sundance Theater". WISCTV/Channel 3000. 2007-03-21. Retrieved 2008-07-15.
  2. ↑ "Sundance 608 Opens Friday". WISCTV/Channel 3000. 2007-05-11. Retrieved 2008-07-15.
  3. 1 2 Daykin, Tom (May 10, 2007). "Sundance premiere: Madison theater is first in chain led by Robert Redford". Milwaukee Journal Sentinel. Retrieved May 24, 2011.
  4. ↑ http://www.jsonline.com/business/29303679.html
  5. ↑ Rob Thomas (2007-05-07). "Redford Hopes Moviegoers will Linger". The Capital Times. Retrieved 2008-07-15.

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