Sunstar Group

Sunstar Group (“Sunstar”)
Key people
  • Hiroo Kaneda
  • Yoshihiro Kaneda
Consumer Goods Business: Sunstar Suisse S.A.
Founded 2002 (2002)
Headquarters Route de Pallatex 15, 1163 Etoy, Switzerland
Engineering Business: Sunstar Singapore Pte. Ltd.
Founded 2005 (2005)
Headquarters 3 Fusionopolis Link #02-07, Nexus @ One-North, 138543, Singapore

Sunstar is a global Oral Care/Health & Beauty, as well as Chemicals and Motorcycle Parts conglomerate with affiliates in 27 countries. Its main businesses are the development, manufacturing and sale of oral care products[1][2](toothpastes, toothbrushes and dental rinses) as well as of chemicals [3][4](building materials and automotive) and motorcycle parts (sprockets and braking disks). In recent years it has been expanding into the area of Cosmetics and Health Food.[5][6][7][8]

Sunstar’s founder, Kunio Kaneda, established the Kaneda Keitai Shokai Company in Osaka, Japan in 1932 as a seller of rubber glue for bicycles. The introduction of metal tubes for packaging of the rubber glue - and later also toothpastes formed the basis for the early success of the business. The company since has developed into the leading oral care business in Japan with a significant international presence.[9] The engineering business also has a leading position for several of its products in Japan and other markets. Group sales exceeded one billion United States dollars for the first time in the 1990s and are now at the level of 1.4 billion US dollars per year.

After having been listed on the Osaka Securities Exchange since 1961, Sunstar undertook a management and employee buyout of all shares in 2007.[10] The ownership of Sunstar Japan and the other group companies of the Consumer Goods Business was transferred to Switzerland and the Engineering business to Singapore, in an effort to accelerate globalization.

History

Kunio Kaneda founded Kaneda Keitei Shokai (Kaneda Brother’s Company) in 1932 and began the manufacture and sale of rubber glue for bicycles. Applying the manufacturing technology used in pouring rubber glue into metal-tube containers, the company expanded by packaging toothpaste into metal tube containers in 1946, when mainstream dentifrices were still in powder form. This was the company’s first toothpaste, which later formed its core business. This business grew and led to Sunstar’s Oral Care and Health & Beauty businesses, which today emphasize the promotion of oral and whole body health. The company’s name, “Sunstar”, was derived from the idea of tooth brushing in the morning at sunrise and again at night under starlight.

Meanwhile, the businesses of rubber glue and parts for bicycles developed into a synthetic, chemical adhesive and sealant business for automobile production and construction applications, as well as for motorcycle disc parts such as sprockets and brakes, namely its vehicle equipment division.

Sunstar continues to promote its further development of businesses in these four fields, after experiencing the following historical milestones:

Main Business Units and Brands

  1. Oral Care: G･U･M,[1] BUTLER, Ora2,[2] GUIDOR
  2. Health & Beauty: EQUITANCE,[5][6] SUNSTAR TONIC,[7] KENKODOJO[8]
  3. Adhesives, Sealants, Chemicals: PENGUINSEAL,[3] Star Penguin
  4. Vehicle Safety: BRAKING, SUNSTAR, PENGUINSEAL, ibike[4]

Group Companies

Asia

Europe

North and South America

References

  1. 1 2 Goldie, Maria Perno. "Oral hygiene care during orthodontic therapy". Dentistry IQ. Retrieved 12 March 2015.
  2. 1 2 "きゃりーぱみゅぱみゅ 台湾で記者会見！歯みがき×Kawaiiカルチャーをアジアに発信". Retrieved 12 March 2015.
  3. 1 2 Cunningham, Justin. "Single part foam sealant helps produce a better gasket". Materials for Engineering. Retrieved 16 March 2015.
  4. 1 2 "Sunstar iBike trasforma tutte le bici da normali a pedalata assistita". OmniMoto. Retrieved 16 March 2015.
  5. 1 2 Neale, April. "Pigmentation and Premature Aging Woes? New Japanese Line Has You Covered". Monsters & Critics. Retrieved 13 March 2015.
  6. 1 2 Hosokawa, Kotaro. "Sunstar to sell mail order cosmetics abroad". Retrieved 13 March 2015.
  7. 1 2 "サッカー解説・松木安太郎　日本のもやもや解消に立ち上がる". Retrieved 13 March 2015.
  8. 1 2 "サンスター、健康食品をグローバル展開へ". Retrieved 16 March 2015.
  9. ↑ Mazzoleni, M (2006). "Effective Management: Practice and Theory of a Successful Company. The Case of Sunstar". International Journal of Business and Information 3 (1729-9322).
  10. ↑ Mazzoleni, M. Management realizzato: prassi e teorie di un'azienda di successo. Il caso Sunstar. ISBN 9788846470300.

External links

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