Supermercados Peruanos

Supermercados Peruanos S.A
Sociedad Anonima
Industry Retail
Founded 2004 (as Supermercados Peruanos)
1993 (as Supermercados Santa Isabel)
Headquarters Calle Morelli 181, San Borja District-Lima, Peru
Area served
 Peru
Key people
 Norberto Rossi
Products Vivanda
Plaza Vea
Plaza Vea Super
Mass
Market San Jorge
Revenue S/. 1 763 Million (PEN) (2008)
Number of employees
 6000 approx.
Parent Interbank
Website Supermercados Peruanos

Supermercados Peruanos S.A. ("Peruvian Supermarkets") is the second largest supermarket and hypermarket chain in Peru. Although its operations were concentrated around Lima at first, the chain started to expand in Peru by opening a store in Arequipa, Trujillo and Chiclayo in 2007. Three more stores are scheduled to be opened in Peru: one in Huancayo, also the company has plans for the next year for another store in Arequipa and one in Cusco.

The company was founded in 2004 after Interbank bought Supermercados Santa Isabel from Dutch multinational Ahold in 2003. The company has three denomination groups:

History

The history of Supermercados Peruanos started in 1993 when the Chilean company Supermercados Santa Isabel S.A opened stores in Lima most of those were in locales where there used to be an Scala Gigante Super or Hypermarket. In 1999 the Netherlands company Ahold bought the company, and began with the hypermarket project, it was called Plaza Vea and the discount stores Mini Sol(today Mass), but in 2003 the international Royal Ahold decided to sell Supermercados Santa Isabel, and in the same year the Peruvian bank Interbank bought the company. In 2005 they opened their first supermarket Vivanda on Pezet Avenue in the San Isidro District in Lima. In 2006 they started to change some Santa Isabel stores into Plaza Vea 'Super'. In 2007 Minisol changed their name to Mass, and they also opened their first hypermarket outside Lima in Trujillo, and another one in Chiclayo.

Important brands

Plaza Vea Hypermarkets

This is the most important and powerful chain of the group, started in 2001 with a store at the Jockey Plaza Shopping Center. Today they have 15 locals in Lima, in other cities in Peru they have other stores or plans for future stores.

Trujillo

Callao

Chiclayo

Arequipa

Juliaca

Huancayo

Ica

Chimbote

Piura

Plaza Vea Super

Is a subdivision of Plaza Vea Hypermarket. The prices, stores and attention is the same, the only difference is that this one is a supermarket. The expansion of this label started in 2006 and today there are seven stores in Lima.

More openings are scheduled.

Vivanda Supermarket

This is the second label in importance inside Supermercados Peruanos S.A, it is dedicated to people of high and medium class, the label started growing in 2005, today they have six stores in Lima, and are scheduled to open one more after turning a Santa Isabel into a Vivanda.

Locations (2008)

Vivanda Store at Av. Pardo in Miraflores District

External links

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