Supplier association

A supplier association is a business term which refers to a customer company bringing together a group of its suppliers on a formal and regular basis in order to achieve strategic and operational alignment.[1]

Structure and process

A typical association will start with a vision/strategy with defined key goals/benefits usually derived initially by the customer company. A team will be formed with key strategic suppliers with the executives of those companies ratifying the goals and developing a plan in how the strategy will be achieved. A series of meetings, workshops and one to one activities targeted at delivering the association’s strategy will then take place with regular reviews between the organizations members to review progress.

Benefits

The principle of supplier associations originated from Japanese manufacturing [2] where they are widespread.[3] Supplier associations are used to develop awareness, education and change programs that are designed to achieve improvements. As such supplier associations are associated with a variety of benefits facilitating supplier development. This includes reducing operating costs, sharing best practice, training and strengthening the relationship between the organizations members.[4]

Problems with Supplier Associations

There are also difficulties associated with supplier associations, these include the customer firm using the association as a method to exert control over its suppliers who may also become too dependent. Supplier associations rely on trust between organizations and where this is not embraced (for example sharing the results of improvement programs, or leaking of information to competition) benefits may be reduced. Targets and momentum is required to make supplier associations a success and where this is absent there is potential for the association to become a “talking shop”.[5] without deriving meaningful improvements.

Expanding Supplier Associations

A common occurrence within associations is that they are extended vertically within the supplier community – for example – by the mid 1990s 79% of Toyota’s tier 1 suppliers had created their own associations extending beyond Toyota’s existing.[6] This approach to expanding associations depend on organizational size, similarity and size of the supply chain.[7]

References

  1. ↑ Purchasing and Supply Chain Management – Kenneth Lysons and Brian Farrington
  2. ↑ Purchasing and Supply Chain Management – Kenneth Lysons and Brian Farrington
  3. ↑ Relationship Marketing: Text and Cases By Helen Peck, Martin Christopher, Moira Clark, Adrian Payne
  4. ↑ Supplier association benefits through supplier collaboration
  5. ↑ Improving the Extended Value Stream: Lean for the Entire Supply Chain By Darren Dolcemascolo
  6. ↑ Collaborative Advantage: Winning Through Extended Enterprise Supplier Networks By Jeffrey H. Dyer
  7. ↑ Improving the Extended Value Stream: Lean for the Entire Supply Chain By Darren Dolcemascolo

Further reading

http://www.weaf.co.uk/competitiveness/documents/WestlandTransmissionSupplierAssociation.pdf

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