SurfStitch.com

SurfStitch.com

Type	Public
Traded as	ASX: SRF
Industry	Surf Retail
Founded	Northern Beaches, Sydney (2008)
Headquarters	Burleigh Heads, Gold Coast, Australia
Key people	Justin Cameron, Lex Pedersen and Haydn Smith (co-founders)
Number of employees	250 (2014)
Website	www.surfstitch.com

Founded by Justin Cameron, Lex Pedersen and Haydn Smith^{[1] [2]} from Sydney's Northern Beaches, SurfStitch has grown from a backyard garage operation to a global business. SurfStitch has become Australia’s largest online fashion retailer, the world’s largest online action sports and youth apparel retailer, and is home to over 20,000+ products and 600 brands^[3]

After launching the business’ European operations in late 2012, SurfStitch complemented this success by acquiring Europe's largest player, Surfdome.com (founded by Justin Stone). This was followed by the acquisition of the North American leading online retail platform, Swell.com ^[4]

December 2014 witnessed the successful IPO of the SurfStitch Group on the Australian Stock Exchange (Stock Code SRF.AX).

In May 2015 SurfStitch announced the acquisitions of Stab Magazine (the world's largest Surf publishing and content network) and Magicseaweed (the worlds largest surf forecasting network)

In November 2015 it became bigger the Billabong in terms of overall market cap much to Dazza's disappointment

Timeline

• 2007 - SurfStitch was founded ^{[5] [6]}
• 2008 - SurfStitch.com was launched ^[7]
• 2009 - Billabong International Ltd acquired a minority interest in SurfStitch ^[8]
• 2011 - SurfStitch and Billabong International form a Joint Venture to operate in Europe ^[9]
• 2014 - SurfStitch acquires Billabong International's North American online retail platform, Swell.com, together with Billabong International's shareholdings in SurfStitch Australia and SurfStitch Europe
• 2014 - SurfStitch acquires Surfdome from the Quiksilver Group
• 2014 - SurfStitch IPO on the Australian Stock Exchange. Stock code "SRF.AX"
• 2015 - SurfStitch acquires Stab Magazine and Magicseaweed
• 2015 - Surfstitch acquires FCS

SurfStitch's Awards

• 2011 - Online Retail Industry Award (ORIA) - Best Pure-Play Online Retailer^[10]
• 2011 - Online Retail Industry Award (ORIA) - Best Use of Technology^[11]
• 2011 - Australian Interactive Media Industry Associated(AIMIA)^[12]
• 2012 - Online Retail Industry Award (ORIA) - Best Pure-Play Online Retailer^[13]
• 2012 - Online Retail Industry Award (ORIA) - Best Site Optimisation and Design^[14]
• 2014 - Online Retail Industry Award (ORIA) - Best Pure-Play Online Retailer^[15]

References

1. "SurfStitch.com - About Us". Archived from the original on June 26, 2007. Retrieved 2007-06-26.
2. "Wikipedia/SurfStitch". Retrieved 2012-02-28.
3. https://www.surfstitch.com/
4. https://www.surfstitchgroup.com/
5. "ECP’S GIL LEVY SPEAKS DOWN UNDER". Retrieved 2012-02-28.
6. "SurfStitch.com - About Us". Archived from the original on June 26, 2007. Retrieved 2007-06-26.
7. "About Us". Retrieved 2012-02-28.
8. "Corporate Overview Company history". Retrieved 2012-02-28.
9. Teresa Ooi (2011-12-21). "Billabong's online Rival SurfStitch rides a wave of success". The Australian. Retrieved 2012-02-16.
10. "2011 ORIA Winners". Retrieved 2012-02-23.
11. "2011 ORIA Winners". Retrieved 2012-02-23.
12. "Retailers Top Online Awards". Retrieved 2012-02-23.
13. "2011 ORIA Winners". Retrieved 2012-09-06.
14. "2011 ORIA Winners". Retrieved 2012-09-06.
15. "2011 ORIA Winners". Retrieved 2012-09-06.