Svyaznoy
A typical Svyaznoy store in Moscow
Svyaznoy (Связной) is Russia's second largest[1] independent handset retailer, with over 2,900 stores in Russia and Belarus.[2] Its founder and owner is Maksim Nogotkov. As of 2009, the company controls 22,4% of the Russian mobile retail market. Its main rival is Euroset.
The company was known as Maxus between 1995 and 2002.[3] As of July 2013, Svyaznoy was the only official reseller of IPhones in Russia.[1] Since 2010 Nogotkov has also been developing a banking chain, Svyaznoy Bank.
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