Tales of Fatima

Cross-promotion of sponsor and radio series

Tales of Fatima was an old-time radio show from 1949 starring Basil Rathbone, who had by that time become famous for his long run portraying the world's most famous sleuth in The New Adventures of Sherlock Holmes.

In Tales of Fatima, Rathbone portrayed himself in adventurous situations played for broad comedy, quite a departure for the actor from the stalwart Holmes. References to the sponsor, Fatima Cigarettes, were embedded in the storylines, and Rathbone also delivered the commercials. In further tie-ins, Rathbone also endorsed the product for a series of magazine ads.

The series aired Saturday evenings at 9:30pm on CBS in 1949 from January 8 to October 1, ending after 39 episodes. In the supporting cast, Francis DeSales played Lieutenant Farrell. Michael Fitzmaurice was the program's announcer. Harry Ingram directed, and Jack Miller was the series' music supervisor.

Only two shows in the series have survived:

Listen to

External links

This article is issued from Wikipedia - version of the Monday, November 09, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.