Tappr

Tappr
Private
Industry Technology
Founded 2012
Founder Brett Hales
Ben Lawton
Kerry Esson
Matthew Wick
Courtney Keim
Headquarters Brisbane, Australia
Key people
 Brett Hales, CEO, Managing Director
Website mytappr.com

Tappr is a technology company based in Brisbane, Australia that designs and develops a host of payment, point of sale and analytical data solutions suited to small businesses.[1] Brett Hales[2] founded Tappr in April 2012, and since then has been developing their suite of solutions including a smart card terminal, mPOS app and analytics dashboard. In late 2014, Tappr produced its first prototype and since then has been refining the product leading up to manufacturing. The Tappr App and Dashboard which pair to the Tappr Card Reader via Bluetooth was launched in September 2015 and is currently in beta testing for selected Australian users.[3] Tappr was recently voted as one of the hottest payment companies to watch in 2016.[4]

Products

Tappr's flagship product is a proprietary smart mobile payment device called the Tappr Card Reader.[5] The Tappr Card Reader claims to be the world's first smart card reader with its own app marketplace for third party developers and runs an Android Operating System 5.0. Other competitors like Poynt and CommBank's Albert Terminal are supplied by Wincor Nixdorf[6] however are an integrated unit. Payment, social media, rewards and big data apps are currently being developed. The solution is compatible with iOS or Android devices and enables businesses to accept both credit card and debit card transactions and POS functions along with digital wallets and Bitcoins. Tappr's Card Reader uses Bluetooth Low Energy to connect to the merchant's smart device and the Card Reader supports magnetic swipe, EMV and NFC chip cards while accepting PIN and Signature verification. [1] Tappr's solution is geared towards individuals or small businesses. The Tappr app on an iPad or tablet resembles a simplified point of sale solution. Additionally, Tappr offers analytics and marketing tools derived from their sales data to the business.[7] [8]

Tappr has been in development of the Tappr Card Reader since February 2013 and expects pilot production to begin in mid-2016. The Tappr App[9] is currently available now to beta users. Tappr has a commercial relationship with Mint Payments[10] and Miura to supply the Miura M010[11] to beta users in Australia currently using the Tappr App and Dashboard. [12]

Tappr Card Reader
Tappr Card Reader color options
Brett Hales and Kerry Esson Tappr at the Good Design Awards 2014

Current Products

Tappr Card Reader

The Tappr Card Reader is a smart Payment Terminal[5] designed and developed by Tappr in Brisbane, Australia.[13][14] The Tappr Card Reader combines credit and debit card acceptance with an App Marketplace and supports digital wallets, P2P payments, transportation schemes and Bitcoins. The Card Reader runs Android Ice Cream Sandwich and Tappr has built their own SDK which is currently available in beta to enlisted third party developers to develop apps for the Card Reader.[15] The Card Reader supports the ARM A8 processor with 512 MB of RAM to provide adequate capacity for apps with high graphics and data requirements. The Card Reader also supports a TFT 2.8" color LCD touch screen for added functionality. Tappr's aims to release their SDK to the public after official launch of the Tappr Card Reader.[16] Tappr claims the Card Reader to be a Gen 2 product in mPOS hardware. Hales suggests while many people will use the Tappr Card Reader to "just" accept a payment, opening up our SDK to the developer community opens up a new world to enrich the relationship between merchants and consumers by offering new and exciting ways to buy and sell things.[16] The Tappr Card Reader will be release in three colors varieties including Black, White and Blue, however other colors will be available once pilot production is commenced.[5] The Tappr Card Reader pairs via Bluetooth Low Energy to users smartphones and tablets and integrates with the Tappr App.


Tappr App

Launched in September 2015, The Tappr App[17] is an mobile Point of Sale app that integrates with the Tappr Card Reader and Miura M010 terminal.[18] The Tappr App combines point of sale with analytics and payment processing. Currently in beta,[17] the app is available to Australian users only with plans to launch into other regions once fully tested. The Tappr App is only available for Apple smartphones and tablets with Android versions available in early 2016.

History

Creation

Brett Hales founded Tappr Enterprises in February 2012, which became Tappr Pty Ltd in April 2012.[19][20] During April 2012, Hales grew the co-Founders to include Ben Lawton, Kerry Esson, Matthew Wick and Courtney Keim. Hales wanted a company name to reflect the NFC (Near Field Communication) technology the company was developing at the time.[21] Hales is an Australian Entrepreneur and Tappr is his first official start up. [22][23]Tappr's office is located in Fortitude Valley, Brisbane, Australia.[12]

Tappr has been through a series of beta rounds perfecting the product which has added to lengthy delays in deployment of the Card Reader and application into the Australian Market. Hales suggested that the company has battled through some testing times through the concept and development and now with assistance of new investors and local incentives like QLD's $40 million fund,[24] the future is bright for Tappr.[24]

Marketing & Adventure

In 2015, on the wake of Tappr's products being beta tested by users, Hales hinted that a series of public stunts would be happening in 2016 during the launch of the card reader. Hales has been training to become a solo skydiver and is already a qualified Scuba Divemaster and Motorcycle enthusiast.

Financial

Tappr has successfully raised over USD $2.4m in seed capital from Australian and International Seed Investors.[3] Much seed funding has gone to develop Tappr's flagship products and launch Tappr into the Australian market before expanding into Asia and the Pacific. Tappr has highlighted that the company will be opening a Series A round by 2016. [3]

See also

References

  1. 1 2 "Tappr". Retrieved on 17 August 2013.
  2. ↑ "Investor taps into market". Brisbane 20 August 2013. Retrieved on 19 August 2013.
  3. 1 2 3 Powell, Rose. "Entrepreneur Raised Over $400,000". Brisbane, 15 August 2013. Retrieved on 17 August 2013.
  4. ↑ Linkedin - Lets talk payments. "Top 32 mPOS payment companies to watch in 2016" Sourced 18 December 2015.
  5. 1 2 3 "Tappr to release the world's first smart card reader this year". Anthill Online. Retrieved 2016-01-14.
  6. ↑ James Eyers."CBA Partners with Wincor Nixdorf". Sydney Morning Herald 1 April 2015. Retrieved 18 December 2015.
  7. ↑ Small Business Post. "Entrepreneur raises over $400,000 in venture capital for on-trend third party payment system". Brisbane, 16 August 2013. Retrieved on 17 August 2013.
  8. ↑ Business Insider."Digital Payments companies in Australia". Brisbane 6 March 2014. Retrieved on 29 September 2014.
  9. ↑ Tappr App available to Beta users."Tappr Beta app on Apple App Store".Retrieved 18 December 2015
  10. ↑ Julia Talevski"Tappr partners with Mint Payments (ASX:MNW)". Sydney 22 June 2015. Retrieved on 18 December 2015.
  11. ↑ Miura."Tappr uses Miura M010".18 December 2015. Retrieved 18 December 2015.
  12. 1 2 "Tappr and Mint Payments Partner".Retrieved 22 June 2015.
  13. ↑ Copernico Milano"Tappr looking International". Sourced 18 December 2015.Retrieved 20 March 2015
  14. ↑ The Age "Meet Brett Hales, turning your phone into an EFTPOS Terminal".Sourced 18 December 2015. Retrieved 7 November 2015.
  15. ↑ "Brett Hales at Payments Innovation Summit 2016". Retrieved 18 December 2015.
  16. 1 2 "Tappr Card Reader"..Retrieved 18 December 2015.
  17. 1 2 "Tappr App Point of Sale". Sourced 18 December 2015.
  18. ↑ Anthill Online . Retrieved 23 January 2015.
  19. ↑ "Tappr Company Data", Retrieved on 18 August 2013.
  20. ↑ Wang, Helen. "Trademark Tappr 1548322", Brisbane, 10 April 2013. Retrieved on 11 April 2013.
  21. ↑ Gerard Doyle. "10 questions with Brett Hales".Retrieved 20 August 2015.
  22. ↑ "Tappr About Us". Retrieved 18 August 2013.
  23. ↑ "Buzz Sparks". Retrieved on 18 August 2013.
  24. 1 2 Denham Sadler."QLD launches $40 million for new tech business".Retrieved 18 December 2015.

Links

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