Tara Fela-Durotoye

Tara Fela-Durotoye.
Tara Fela-Durotoye

Tara Fela-Durotoye (born 6 March 1977)[1] is a Nigerian makeup artist and lawyer. A pioneer in the bridal makeup profession in Nigeria, she launched the first bridal directory in 1999, set up international standard makeup studios and established the first makeup school in Nigeria.

She is the founder and CEO of House of Tara International[2] and creator of the Tara Orekelewa Beauty range, Inspired Perfume and the H.I.P Beauty range.

In 2007, She was awarded the Africa SMME Award and the Entrepreneur award in South Africa[3] and in 2013, Forbes listed her as one 20 Young Power Women In Africa[4]

Early life

Tara Fela-Durotoye was born at St. Nicholas Hospital, Lagos to John Ejegi Sagay, a commissioner at the Federal Civil Service, Nigeria and Felicia Omaghomi. The couple separated when she was eight months old; and being a polygamous home, she was brought up by her stepmother, Modupe Agnes Sagay. She started her education at Command Children School, Victoria Island and proceeded to Nigeria Navy Secondary School, Ojo, where she was a boarder. In form 5, she was made the Sanitary and Welfare Prefect. She graduated from the Lagos State University, with a degree in Law and proceeded to establish the House of Tara International.

She is married to Fela Durotoye,[5] a business strategist and corporate activator, chief executive officer of[6] Visible Impact. They have three sons, Mobolurin, Demilade & Morolaoluwa.

Contributions and achievements

Fela-Durotoye is the managing director and Creative Director of House of Tara International, a Nigerian makeup company. The organisation has grown from a small make-up business started as an undergraduate in the Faculty of Law, Lagos State University in 1998 into a franchise enterprise with three main lines of business: the Make-up Studio, the Makeup School and the Tara product line comprising beauty products and professional make-up kits.

In a series of firsts, she also launched the first bridal directory in Nigeria in 1999. In 2000, she facilitated the first-ever series of bridal seminars, drawing for the first time in Nigeria celebrated professionals in the bridal industry to speak to brides. She established the country's first make-up school in 2004, and also launched the Tara product line, comprising a range of professional tool kits (such as make-up boxes, brushes and purses) for make-up artists and a wide range of make-up products including eye shadows, eye liner, lip gloss, foundation and powders. House of Tara today has franchises spread across Nigeria (branches in Lagos, Ibadan, Port-Harcourt and Abuja) and with emerging footprints on the West African coast in Benin, Ghana and Senegal.

Tara was also the brain behind the 2014 Makeup in Nigeria Conference (MINC),[7][8] the first ever gathering of makeup professionals in Nigeria.

She is a graduate of the prestigious Stanford SEED Transformation Program and this has aided her work as a mentor for thousands of young women across Africa and a standout entrepreneur. Recognition has not been slow in coming - in 2013, she was listed as one of 20 Young Power Women in Africa by Forbes[4] with the World Economic Forum also naming her as a Young Global Leader.[9] Unsurprisingly, the House of Tara, her flagship business has under her supervision won a kit full of awards including but not limited to the Right Vision Movement Award Creativity & Productivity Makeover Outlet of the year 2006, The Africa SMME Award presented in South Africa, the Entrepreneur of the Year award 2007 and the Creative Business Award of the Year, Success Digest 2008.

Her life’s work has been profiled on several international platforms including New York Forum Africa (NYFA), France24,[10] Africa 24 by Reuters, Bloomberg[11] and CNN's African Voices,[12] a weekly show that highlights Africa's most engaging personalities, exploring the lives and passions of people who are shaping change in Africa.

Awards

Some of Fela-Durotoye's national and international awards include:

In its own right, House of Tara International has won a number of awards including

She is working on her book How to Turn Your Hobby into a Thriving Business.

References

  1. ↑ Ibukun Awosika, The Girl Entrepreneur
  2. ↑ House of Tara International
  3. ↑ Africa SMME Award
  4. 1 2 "The 20 Young Power Women In Africa 2013". Forbes. Retrieved 2015-02-04.
  5. ↑ Fela Durotoye
  6. ↑ Official Website of Visible Impact
  7. ↑ Channels Television. Updated March 12, 2014 (2014-03-12). "House of Tara Set To Host ‘Makeup In Nigeria Conference’ - Channels Television". Channelstv.com. Retrieved 2015-02-04.
  8. ↑ '+relative_time(twitters[i].created_at)+'. "Tara Durotoye, Lola Maja, Idy Enang To Storm ‘Makeup In Nigeria Conference’ In Lagos". Africa24News. Retrieved 2015-02-04.
  9. ↑ "Tara Fela-Durotoye | World Economic Forum - Tara Fela-Durotoye". Weforum.org. Retrieved 2015-02-04.
  10. ↑ "THE INTERVIEW - Tara Fela-Durotoye, Founder & CEO, House of Tara International". France 24. Retrieved 2015-02-04.
  11. ↑ "African Women To Watch: Beauty". Bloomberg TV Africa. Retrieved 2015-02-04.
  12. ↑ Updated 1147 GMT (1947 HKT) February 2, 2015 (2015-01-14). "Nigeria's school of self-belief: Makeup is the key to confidence at House of Tara - CNN.com". Edition.cnn.com. Retrieved 2015-02-04.
  13. ↑ "The Future Awards""
  14. ↑ "The Nation Online"
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