Tear sheet

"Tearsheet" redirects here. For the character in the play Henry IV, Part 2, see Doll Tearsheet.

In advertising, a tear sheet is a page cut or torn from a publication to prove to the client that the advertisement was published. Media buying agencies are often required by clients to provide tear sheets along with a post analysis of any advertising campaign. The publishers of any periodical are legally required to provide a tear sheet upon request of any advertiser. With the emergence of online advertising tear sheets often now appear in the form of a PDF file, known as a "virtual tear sheet", or "electronic tear sheet".[1]

In finance, a tear sheet provides a one-page summary of a company or portfolio, containing current and historic information on the company such as market cap, sector, graph of historic share price. They can also be referred to as "Fund Fact Sheets" or "Ditos".

Tear sheets are also used by writers/photographers as proof that their article/photo was published.

Newsprint advertorial example

References

  1. ↑ "FutureTool: Not on a Tear: Electronic Tear Sheets".

External links

This article is issued from Wikipedia - version of the Friday, August 28, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.