Tecno Mobile
 | |
| Subsidiary | |
| Industry | Consumer electronics |
| Founded | 2006 |
| Headquarters | Hong Kong |
Area served | Africa |
| Products | Mobile phones |
| Slogan | Experience More |
| Website |
www |
Tecno Mobile is a Chinese mobile phone manufacturer. The company was started in July 2006 in Hong Kong with its first research and development centre in Shanghai, China. Tecno Mobile was founded as Tecno Telecom Limited, but later changed its name to Transsion Holdings with Tecno Mobile serving as one of its subsidiaries. Initially, Tecno focused its business on the South Asia market. However, following market research conducted in South East Asia, Africa and Latin America, the company found that Africa was the most lucrative region.[1] As a result of this, in 2008, it stopped doing business in Asia to exclusively focus on Africa.
History
2006 - TECNO TELECOM LIMITED was established, focusing on the research & development of mobile phones.
2007 - The company created a second brand itel and began making headway into the African market.
2008 - Tecno shifted its focus entirely to Africa following market research.
2010 - Tecno ascended into the top three mobile phone brands in Africa.[2]
2012 - Tecno released the first "Made in Ethiopia" smartphone.[3]
2013 - Tecno has a presence in 12 countries in Africa with an average market share of 20% in each country.[4]
2015 - The combined smart phone market share of Samsung, Tecno and Apple in Africa at 55% during Q1, 2015.[5]
References
- ↑ "Chinese mobile phone company Tecno explains why it only does business in Africa - How We Made It In Africa". How We Made It In Africa. Retrieved 2016-01-13.
- ↑ "Tecno Telecom mobile -Tecno mobile in Nigeria". Mymobnet!. Retrieved 2016-01-13.
- ↑ "Made-in-Ethiopia phones due next month". BiztechAfrica. 2012-06-27.
- ↑ Kayode Osokoya (2015-05-18). "TECNO, soon to be the dominant African phone brand". LinkedIn.
- ↑ "How TECNO Mobile Captured over 50% of the Smart Phone Market in Africa". BellaNaija. Retrieved 2016-01-13.