Temple Turmeric
 | |
| Founded | 2009 |
|---|---|
| Founder | Daniel Sullivan |
| Headquarters | Manhattan, New York, U.S.A. |
| Products | Ready to Drink Beverages |
| Website |
templeturmeric |
Temple Turmeric is an American beverage company known for its turmeric-based, ready to drink beverages.[1] It is based in Manhattan and is a national vendor for organic food supermarket Whole Foods.[2] The company and its products have been featured in publications that include Time, Crain's New York Business, Entrepreneur, and Yahoo!.[3]
History
Temple Turmeric was founded in 2009 by Daniel Sullivan, a turmeric farmer turned entrepreneur.[3] The company was originally known as Tumeric: Elixir of Life and TumericALIVE before it rebranded in 2015 to become known as Temple Turmeric.[4] Sullivan discovered turmeric in 2008 on a trip to Hawaii. Upon returning home to New York City, he decided to hand-craft and sell turmeric based drinks on bicycle throughout the city.[5]
Sullivan moved on to selling the product to yoga studios and health food stores in the New York City area.[6] The company grew from selling 4,000 bottles per week in its infancy to 14,500 bottles per week in 2012.[6] This is the same year that the company expanded with the help of Whole Foods Market.[2] Temple Turmeric obtained a $35,000 loan from the supermarket as part of its Local Producer Loan Program, using the money for an automatic filling machine for Temple Turmeric's bottling plant.[2] As part of the agreement, the company became a national supplier for the organic foods supermarket chain.[2] Sales of product in 2014 tripled sales from 2013, with the company operating with 20 employees.[2]
Products
Temple Turmeric bottles herb-based drinks that include raw organic turmeric, ginger, and cardamom.[6] Each drink contains 13 grams of turmeric[7] and at its launch, Temple Turmeric sourced 300 pounds of turmeric per year.[4] By 2015, it sourced 100,000 pounds of turmeric annually.[4] The predominant supply of the world's turmeric is from Southeast Asia, but Temple Turmeric sources turmeric from Hawaii. The turmeric it uses is called Hawaiian Oana Turmeric.[4]
The beverages are cold-pressed, and as of January 2015 bottled in 12 flavors,[8][9] including juice-like Elixirs such as Coconut Nectar, Ginger-Aid, Turmeric Pineapple, Mineral Green and Japanese Matcha.[10] They also make a Pure Prana Super Tonic, which is a 3 oz. shot, and Super Blends, which are coconut and hemp milk based and include varieties like Golden Mylk and Bullet Brew Turkish Coffee.[11]
References
- ↑ Klineman, Jeffrey (27 February 2015). "Tumeric: Elixir of Life Rebrands as Temple Turmeric". BevNet. Retrieved 27 April 2015.
- 1 2 3 4 5 Zimmerman, Eilene (27 January 2015). "Small vendors turn to the 'bank' of Whole Foods". Crain's New York. Retrieved 9 April 2015.
- 1 2 Oaklander, Mandy (2 April 2015). "Flavored water arrives en masse". Time Magazine.
- 1 2 3 4 Latif, Ray; Craven, John (20 March 2015). "Video: One-on-One with Temple Turmeric's Daniel Sullivan". Bevnet. Retrieved 9 April 2015.
- ↑ "Our Roots". Temple Turmeric. Retrieved 9 April 2015.
- 1 2 3 Dizik, Alina (26 July 2012). "How Entrepreneurs are Successfully Tapping into the Healthy Spice Trend". Entrepreneur. Retrieved 9 April 2015.
- ↑ Moline, Peg (24 January 2015). "'Functional food' hits the spot for those with an appetite for health". Los Angeles Times. Retrieved 9 April 2015.
- ↑ MacVean, Mary (23 March 2015). "Noshing through the aisles of California 'natural' products expo". The Providence Journal. Retrieved 9 April 2015.
- ↑ Lane, Carin (21 January 2015). "Products help you work out smarter". Times Union - Albany. Retrieved 9 April 2015.
- ↑ "Summer Fancy Food Show". The Gourmet Retailer. September 2014. Retrieved 9 April 2015.
- ↑ Fleming, Alisa (9 April 2015). "Temple Turmeric Creamy Super Blends Mylks". KQED. Retrieved 9 April 2015.