Teradata

Teradata Corporation
Public
Traded as NYSE: TDC
S&P 500 Component
Industry Data warehousing
Founded 1979
Headquarters Miamisburg, Ohio
Key people
 Victor L. Lund, President and CEO
Products Integrated Data Warehouse Hardware and Software, Unified Data Architecture, Big Data Analytics, Marketing and Business Applications, Professional Services, Customer Services
Revenue
  • Increase US$ 2.7320 billion (2014)[1]
  • Increase US$ 2,692.0 million (2013)[1]
  • Decrease US$ 532.0 million (2013)[1]
  • Increase US$ 580.0 million (2012)[1]
  • Decrease US$ 377.0 million (2013)[1]
  • Increase US$ 419.0 million (2012)[1]
Total assets
  • Increase US$ 3.0960 billion (2013)[2]
  • Increase US$ 3.0660 billion (2012)[1]
Total equity
  • Increase US$ 1.8570 billion (2013)[2]
  • Increase US$ 1,779.0 million (2012)[1]
Number of employees
 11,000 (September 2015)[3]
Slogan Raising Intelligence
Website www.teradata.com

Teradata Corporation is a publicly held international computer company that sells analytic data platforms, marketing applications and related services. Its analytics products are meant to consolidate data from different sources and make the data available for analysis. Teradata marketing applications are meant to support marketing teams that use data analytics to inform and develop programs. In early 2015, the company formed two divisions: Data & Analytics for its data analytics platforms and related services and Marketing Applications for its marketing software and related services.[4] The corporate headquarters are in Miamisburg, Ohio.

Corporate overview

Teradata is an enterprise software company that develops and sells a relational database management system (RDBMS) with the same name. Teradata is publicly traded on the New York Stock Exchange (NYSE) under the stock symbol TDC.[5]

The Teradata product is referred to as a "data warehouse system" and stores and manages data. The data warehouses use a "shared nothing" architecture, which means that each server node has its own memory and processing power.[6] Adding more servers and nodes increases the amount of data that can be stored. The database software sits on top of the servers and spreads the workload among them.[7] Teradata sells applications and software to process different types of data. In 2010, Teradata added text analytics to track unstructured data, such as word processor documents, and semi-structured data, such as spreadsheets.[8]

Teradata's product can be used for business analysis. Data warehouses can track company data, such as sales, customer preferences, product placement, etc.[7]

Teradata has a supplier diversity program that designates a minimum of 3 to 5% of spending on minority, women, veteran, or small business vendors.[9]

In 2013, the Ethisphere Institute named Teradata as one of the "World's Most Ethical Companies."[10]

History

Timeline information taken from Teradata company history unless otherwise cited.[11]

Technology and products

Teradata is a massively parallel processing system running a shared-nothing architecture.[30] Its technology consists of hardware, software, database, and consulting. The system moves data to a data warehouse where it can be recalled and analyzed.[13]

The systems can be used as back-up for one another during downtime, and in normal operation balance the work load across themselves.[31]

In 2009, Forrester Research issued a report, "The Forrester Wave: Enterprise Data Warehouse Platform," by James Kobielus,[32] rating Teradata the industry's number one enterprise data warehouse platform in the "Current Offering" category.

Marketing research company Gartner Group placed Teradata in the "leaders quadrant" in its 2009, 2010, and 2012 reports, "Magic Quadrant for Data Warehouse Database Management Systems".[33][34]

Teradata is the most popular data warehouse DBMS in the DB-Engines database ranking.[35]

In 2010, Teradata was listed in Fortune’s annual list of Most Admired Companies.[36]

Active enterprise data warehouse

Teradata Active Enterprise Data Warehouse is the platform that runs the Teradata Database, with added data management tools and data mining software.

The data warehouse differentiates between “hot and cold” data – meaning that the warehouse puts data that is not often used in a slower storage section.[37] As of October 2010, Teradata uses Xeon 5600 processors for the server nodes.[38]

Teradata Database 13.10 was announced in 2010 as the company’s database software for storing and processing data.[39][40]

Teradata Database 14 was sold as the upgrade to 13.10 in 2011 and runs multiple data warehouse workloads at the same time.[41] It includes column-store analyses.[42]

Teradata Integrated Analytics is a set of tools for data analysis that resides inside the data warehouse.[43]

Backup, archive, and restore

BAR is Teradata’s backup and recovery system.[44]

The Teradata Disaster Recovery Solution is automation and tools for data recovery and archiving. Customer data can be stored in an offsite recovery center.[45]

Platform family

Teradata Platform Family is a set of products that include the Teradata Data Warehouse, Database, and a set of analytic tools. The platform family is marketed as smaller and less expensive than the other Teradata solutions.[46]

Acquisitions

Acquisition date Company Valuation in millions USD Purpose References
December 17, 2014 RainStor Big Data, data archiving [27]
July 17, 2014 Hadapt 50 Big Data, SQL-on-Hadoop [47]
July 16, 2014 Revelytix Big Data, Metadata [47]
May 2, 2012 eCircle Marketing Tools
March 3, 2011 Aster Data Systems 263 MapReduce, Big Data [48][49]
December 22, 2010 Aprimo 550 Marketing tools [50][51]
August 10, 2010 Kickfire [52]
March 20, 2008 Claraview [53]
November 30, 2005 under NCR DecisionPoint Sourcing and integration of data [54]
July 14, 2000 under NCR Stirling Douglas Group Demand chain management [18]

Teradata Marketing Applications Division

The Teradata Marketing Applications division supports products and services under the umbrella of Teradata Integrated Marketing Cloud.

These marketing applications largely result from the acquisition of Indianapolis, Ind.-based Aprimo in 2011 and Munich-based eCircle in 2012. Additional product capabilities have come from the 2014 acquisitions of creative marketing agency Ozone Online, digital marketing company Argyle Social, and mobile messaging company Appoxee.

Consulting Services

Professional Services

Teradata's Consulting Services organization is a global business that support the design and implementation of Teradata data warehousing solutions, Teradata Aster big data analytics and Teradata’s Marketing and Analytic Applications. Teradata Consulting Services employs more than 3,000 consultants on data acquisition and integration services, business intelligence, Teradata applications, quality and testing, and general database support services. Teradata Consulting Services maintains five global Consulting Development Centers around the world.

Customer Services

TeraData Customer Services support customers experiencing hardware or software issues.

Partners

Below is a partial list of Teradata partners.

Teradata Partners conference

Teradata holds an annual user group conference and expo known as Teradata Partners with keynote industry speakers, educational sessions led by customers and other vendors.[63] The Teradata Partners Conference has been an annual event since 1985.[64] The conference involves lectures and speeches on technical and business topics and announcements about new products.[65]

Big data

Teradata began to associate itself with the term “Big Data” in 2010. CTO Stephen Brobst attributes the rise of big data to “new media sources, such as social media.”[66] The increase in semi-structured and unstructured data gathered from online interactions prompted Teradata to form the “Petabyte club” in 2011 for its heaviest big data users.[67]

The rise of big data resulted in many traditional data warehousing companies updating their products and technology.[68] For Teradata, big data prompted the acquisition of Aster Data Systems in 2011 for the company’s MapReduce capabilities and ability to store and analyze semi-structured data.[69]

Public interest in big data resulted in a 13% increase in Teradata’s global sales.[67]

Competition

Teradata's main competitors are similar products from vendors such as Oracle, IBM, Microsoft and Sybase IQ. Also, competitors include data warehouse appliance vendors such as Netezza[70] (acquired in November 2010 by IBM), DATAllegro (acquired in August 2008 by Microsoft), ParAccel, Pivotal Greenplum Database, and Vertica Systems (acquired in February 2011 by HP), and from packaged data warehouse applications such as SAP BW and Kalido.

References

  1. 1 2 3 4 5 6 7 8 "Teradata Reports Fourth Quarter and Full-Year 2014 Results". PRNewswire. February 5, 2015.
  2. 1 2 "TERADATA CORP /DE/ 2014 Q1 Quarterly Report Form (10-Q)" (XBRL). United States Securities and Exchange Commission. May 12, 2014.
  3. ↑ "Teradata Number of Employees TDC NYSE". Retrieved 2015-09-28.
  4. ↑ "Teradata Appoints Co-Presidents - 2/26/2015". Teradata. 26 February 2015. Retrieved 27 July 2015.
  5. ↑ "NCR Completes Teradata Spin Off" (Press release). NCR. October 1, 2007.
  6. ↑ http://www.teradatatech.com/?p=103
  7. 1 2 Lawson, Loraine. "How Business Logic Modeling Helps Data Warehouse Integration". IT Business Edge. Retrieved December 13, 2011.
  8. ↑ Sambandaraksa, Don (August 12, 2010). "Teradata launches new text analytics". Bangkok Post. Retrieved December 13, 2011.
  9. ↑ Cogliano, Joe (November 2, 2009). "Teradata Targets Diverse Suppliers". Dayton Business Journal. Retrieved December 13, 2011.
  10. ↑ http://ethisphere.com/worlds-most-ethical/wme-honorees/
  11. ↑ "History". Teradata company website. Retrieved December 13, 2011.
  12. ↑ Teradata Milestones
  13. 1 2 Pereira, Brian (January 1, 2010). "Marrying Strategic Intelligence with Operational Intelligence". InformationWeek. Retrieved December 13, 2011.
  14. 1 2 Andrews, Edmund (January 11, 1996). "AT&T Acquisition, Soon to be Spun Off, Regains NCR Name". The New York Times. Retrieved December 13, 2011.
  15. ↑ "NCR, Teradata to split up". CNN Money. January 8, 2007. Retrieved December 13, 2011.
  16. ↑ Hubler, David. "Teradata sees revenue growth in data consolidation". Washington Technology. Retrieved December 13, 2011.
  17. ↑ "Company News; NCR Acquires Ceres Integrated in a $90 Million Deal.". The New York Times. April 12, 2000. Retrieved December 13, 2011.
  18. 1 2 "NCR Completes Acquisition of Sterling Douglas Group". Press release (NCR). July 14, 2000. Retrieved August 16, 2013.
  19. ↑ "Teradata Acquires DecisionPoint Software". Information Management Online. December 5, 2005.
  20. ↑ "NCR, Teradata to split up". CNN Money. January 8, 2007. Retrieved December 13, 2011.
  21. ↑ Hagerty, John (January 9, 2007). "NCR to Spinoff Teradata". Forbes. Retrieved December 13, 2011.
  22. ↑ Grimes, Seth (March 20, 2008). "Teradata has Acquired BI/DW Firm Claraview". InformationWeek. Retrieved December 13, 2011.
  23. ↑ Morgan, Timothy Prickett (December 22, 2010). "Teradata eats Aprimo for $550m.". The Register. Retrieved December 13, 2011.
  24. ↑ Morgan, Timothy Prickett (March 3, 2011). "Teradata snaps up Aster Data for $263m". The Register. Retrieved December 13, 2011.
  25. ↑ Henschen, Doug (2 May 2012). "Teradata Acquires eCircle For Social, Mobile Marketing Push". InformationWeek. Retrieved 27 July 2015.
  26. ↑ Kanaracus, Chris (22 July 2014). "Teradata acquires assets of Hadapt, Revelytix for big data". PCWorld. Retrieved 27 July 2015.
  27. 1 2 Deutscher, Maria (17 December 2014). "Teradata acquires RainStor to super-charge Hadoop archiving". SiliconAngle. Retrieved 27 July 2015.
  28. ↑ Lunden, Ingrid (3 January 2015). "Teradata Buys App Marketing Platform Appoxee For $20-25M, Sets Up Israeli R&D Center". TechCrunch. Retrieved 27 July 2015.
  29. ↑ "Teradata Announces CEO Change" (Press release). Atlanta. 2016-05-05. Retrieved 2016-05-05.
  30. ↑ http://searchdatamanagement.techtarget.com/answer/How-to-select-an-MPP-database-DB2-vs-Teradata
  31. ↑ Howard, Philip (September 8, 2010). "Dual Loading for Teradata". BCW IT Leadership. Retrieved December 13, 2011.
  32. ↑ "The Forrester Wave: Enterprise Data Warehouse Platform," by James Kobielus, February 6, 2009.
  33. ↑ Donald Feinberg, Mark A. Beyer (January 28, 2011). "Magic Quadrant for Data Warehouse Database Management Systems". Gartner Group. Retrieved October 25, 2011.
  34. ↑ "Magic Quadrant for Data Warehouse Database Management Systems". Gartner Group. February 6, 2012. Retrieved February 29, 2012.
  35. ↑ "DB-Engines Ranking of database management systems". Retrieved April 11, 2013.
  36. ↑ "WORLD'S MOST ADMIRED COMPANIES". Fortune. Retrieved October 27, 2010.
  37. ↑ Whitehorn, Mark (September 14, 2009). "What your database needs is a good thermometer.". The Register. Retrieved December 13, 2011.
  38. ↑ Morgan, Timothy Prickett (October 25, 2010). "Teradata pumps data warehouses with six-core Xeons". The Register. Retrieved December 13, 2011.
  39. ↑ Dignan, Larry. “Teradata rolls out latest database, pushes time aware analysis.” ZDnet. October 25, 2010. http://www.zdnet.com/blog/btl/teradata-rolls-out-latest-database-pushes-time-aware-analysis/40865
  40. ↑ Vizard, Mike. “Teradata Extends Analytics Engine.” CTOEdge. October 25, 2010.
  41. ↑ Russom, Philip. “Big Data Analytics: The News from Teradata.” TDWI blog. September 22, 2011.
  42. ↑ Henschen, Doug. “Teradata Upgrades Break Down Database Barriers.” InformationWeek. September 22, 2011.
  43. ↑ Winter, Richard. InformationWeek. September 18, 2010. “Research: State of Enterprise Databases.”
  44. ↑ Teradata brochure. “Teradata Backup Archive Restore.”
  45. ↑ Fratto, Mike. “Teradata Disaster Recovery Solution Helps Reduce the Panic of Catastrophic Events.” Network Computing. June 29, 2009.
  46. ↑ IT Reseller Magazine. “Teradata announces new family of powerful analytic platforms..”
  47. 1 2 Keohane, Dennis (July 16, 2014). "Teradata Has Acquired Revelytix and Hadapt". betaboston.com. Retrieved July 16, 2014.
  48. ↑ Morgan, Timothy Prickett (March 3, 2011). "Teradata Snaps Up Aster Data for $263m". Channel Register. Retrieved December 13, 2011.
  49. ↑ Vizard, Mike (September 22, 2011). "Diversity Comes to Data Management". IT Business Edge. Retrieved December 13, 2011.
  50. ↑ Morgan, Timothy Prickett (December 22, 2010). "Teradata Eats Aprimo for $550m". Channel Register. Retrieved December 13, 2011.
  51. ↑ Henschen, Doug (April 9, 2011). "IT and Marketing: How Digital Media’s Changing the Relationship". InformationWeek. Retrieved December 13, 2011.
  52. ↑ Kanaracus, Chris (August 10, 2010). "Teradata buys analytics vendor Kickfire". Info World. Retrieved December 13, 2011.
  53. ↑ Grimes, Seth (March 20, 2008). "Teradata Has Acquired BI/DW Firm Claraview". InformationWeek. Retrieved December 13, 2011.
  54. ↑ "Teradata Acquires DecisionPoint(R) Software; Acquisition Extends Teradata's Financial Management Portfolio". Press release. November 30, 2005. Retrieved December 13, 2011.
  55. ↑ "Attunity".
  56. ↑ Howard, Philip (September 8, 2010). "Dual Loading for Teradata". BCW. Retrieved December 13, 2011.
  57. ↑ "Kalido and Teradata Team to Deliver an Agile Data Warehouse for the Mid-Market" (Press release). Kalido. October 25, 2010. Retrieved December 13, 2011.
  58. ↑ "Solutions: MicroStrategy and Teradata". MicroStrategy website. Retrieved December 13, 2011.
  59. ↑ "MicroStrategy Announces Teradata Support for Business Intelligence Cloud" (Press release). MicroStrategy. January 24, 2012.
  60. ↑ Grant, Ian (April 27, 2009). "Users welcome integration of Netweaver and Teradata". Computer Weekly. Retrieved December 13, 2011.
  61. 1 2 "Browse Our Partners". Teradata. Retrieved December 13, 2011.
  62. ↑ "Browse Our Partners". Teradata. Retrieved April 26, 2013.
  63. ↑ "Teradata PARTNERS User Group".
  64. ↑ "Learning how small fish can eat big fish". Chin noa Daily. November 15, 2010. Retrieved December 13, 2011.
  65. ↑ Wise, Lyndsay (October 22, 2009). "Wrapping Up at Teradata Partners User Group Conference". Dashboard Insight. Retrieved December 13, 2011.
  66. ↑ Salah-Ahmed, Amira (May 4, 2011). "One-on-One with Teradata’s CTO Stephen Brobst". The Daily Egypt News. Retrieved December 13, 2011.
  67. 1 2 Grant, Ian (April 11, 2011). "Big data boosts Teradata growth". Computer Weekly. Retrieved December 13, 2011.
  68. ↑ Miniman, Stuart (March 28, 2011). "The Emerging Big Data Vendor Ecosystem". Wikibon. Retrieved December 13, 2011.
  69. ↑ Kanaracus, Chris (March 3, 2011). "Teradata Buys Aster Data, Boosts "Big Data" Wares". CIO. Retrieved December 13, 2011.
  70. ↑ Teradata decides to compete head-on as a data warehouse appliance vendor

External links

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