Thai Rung Union Car
 | |
| Public | |
| Traded as | SET: TRU |
| Industry | Automobile manufacturing |
| Founded | 1967 |
| Founder | Vichien Phaoenchoke |
| Headquarters | 8/6, Petchkasem Rd, Soi 81, Nongkhangplu, Nong Khaem, Bangkok 10160 |
Key people | Sompong Phaoenchoke (CEO) |
| Revenue |
 TH฿ 2.44 billion (2014)[1] |
|
TH฿ 152.41 million (2014)[1] | |
| Total assets |
 TH฿ 3.63 billion (2014)[1] |
| Total equity |
TH฿ 3.1 billion (2014)[1] |
| Website |
www |
Thai Rung (Thai: ไทยรุ่ง) is the only Thai-based automobile manufacturer. The company, established in 1967, began assembling Isuzu, Toyota, Nissan and Chevrolet vehicles. In addition to assembly, TRU manufactures its own brand car, under the name Thai Rung (also called TR), based on other small and medium truck platform.
SKD kits are currently being exported to China and Iran, with plans for further exports to Egypt, Kenya and the Philippines.
History
The company was first listed on the Stock Exchange of Thailand on 21 November 1994,.[2] It remains 70% owned by the Phaoenchoke family members, with Sompong Phaoenchoke being the CEO of the company.[3]
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In 1999, Thai Rung supplied the Chevrolet plant in Arica, Chile with Grand Adventure body parts to make the Chevrolet LUV Wagon and the Grand LUV.
Sales of the Adventure Master, based on the Isuzu D-Max pickup started in 2003 with about 300 units sold per month. At he same time sales of the Xciter, based on Nissan Frontier D22, were around 100 units per nonth.
Models
Current lineup
- TR MUV4 (military vehicle for the Royal Thai Army), based on Toyota Hilux Vigo Isuzu D-Max
- TR Transformer, based on the Toyota Hilux Vigo
- TR Transformer Plus4
- TR Transformer Max
Discontinued
- Isuzu Stationwagon (1979), based on the Isuzu KB
- Isuzu KB Stationwagon (1984-1990), based on the Isuzu KB
- Isuzu Victor (1989-1996), based on the Isuzu TF
- Isuzu Buddy (1990-1995), based on the Isuzu TF
- Isuzu Supreme (1993-2000), based on the Isuzu TF
- Isuzu Adventure (1995-1996), based on the Isuzu TF
- Isuzu Wanderer (1995-1996), based on the Isuzu TF
- Isuzu Tripper (1997-2000), based on the Isuzu TF
- TR Grand Adventure (1996-2002), based on the Isuzu TF
- TR Adventure Master (2003-2011), based on the Isuzu D-MAX
- TR Allroader (2007-2012), based on the Chevrolet Colorado
- TR Exclusive Limousine (2011-2012), based on the Isuzu D-MAX and Chevrolet Colorado
- TR Xciter (2000-2001), based on the Nissan D22
- TR Super Xciter (2002-2006), based on the Nissan D22
- TR Freelife (2002-2006), based on the Nissan D22
- TR Superior (1995), based on the Toyota Hilux
- TR Vanner (1989)
- TR Passsport (1996)
- TR Super-Tant
- Cheetah Truck
- Cheetah Minibus
References
External links
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