The Bottom Line (Australian TV series)
The Bottom Line is a leadership discussion television programme broadcast in Australia on Channel Nine. The show is a joint venture initiative between CPA Australia and a privately owned media company, evolution media group.[1]
Format
The programme is an interview based leadership discussion, hosted by CPA Chief Executive Alex Malley, aimed at producing an understanding of the lives of prominent leaders around the world. The show has had interviews with many eminent Australian and international leaders, such as Sir Michael Parkinson, Bryce Courtenay, Lord Jeffrey Archer, Ricky Ponting, Gabi Hollows, and Curtis Stone.
History
In 2009 evolution media group and CPA Australia joined forces to create The Bottom Line as a platform to bring together iconic leaders from around the globe and tell their stories. The first season was launched as a web series on The Bottom Line website. With a small pilot production budget five episodes were produced.
TV Series 1
Season 1 saw the transition from web based content to a television series. The series was broadcast on Channel Nine in 2013 (12 February – 7 April) and consisted of eight episodes, with feature interviews from Ita Buttrose, Dick Smith, Bryce Courtenay, David Gonski, Don Argus, Christine Nixon, Mark Tedeschi and The Hon Michael Kirby.
TV Series 2
Season two of The Bottom Line aired in 2013 (22 June – 31 August) on Channel Nine and consisted of 11 episodes, with feature interviews from Terri Irwin, Moira Kelly, Peter Cosgrove, Richard Goyder, Malcolm Turnbull, Lindy Camberlain-Creighton, James Morrison, Greg Rudd, Lindsay Fox, Peter Garrett and Cathy Freeman. It was for this series that The Bottom Line won the Gold Award for Best Integration and Brand Story Telling at the Asia Pacific Festival of Branded Content and Entertainment (BE).
The 2013 season was also re-broadcast on Gem at 7:30pm on Thursdays.
TV Series 3
Season three of The Bottom Line is on Channel Nine from 15 February 2014. The series will run for 24 weeks and includes talent Ricky Ponting, Matthew Reilly, Curtis Stone, Gabi Hollows, Lord Jeffrey Archer, Warren Mundine, Mickey Arthur, Sir Michael Parkinson and more.
Website
The Bottom Line website was launched to provide a broadcast channel for The Bottom Line web series. It provides the opportunity for viewers to see missed episodes, plus hosts behind the scenes interviews, galleries, and debates on education and leadership issues.
References
- ↑ "Evolution Media". evolution media group. Retrieved 13 April 2014.