The Channel Company
 | |
| Private | |
| Headquarters | Westborough, Massachusetts |
Key people | Robert Faletra, CEO |
| Website |
www |
The Channel Company is an American provider of IT channel-focused events, media, research, consulting, and marketing services. For over 3 decades, the Channel Company has been the IT channel catalyst, accelerating channel initiatives, driving meaningful change and delivering exceptional results. The Channel Company is uniquely positioned in the technology channel and expertly facilitates partnerships between high-tech suppliers and solution providers (technology resellers).
History
The Channel Company was founded by CMP Media and the division did business under the name the CMP Channel Group. When CMP was acquired by United Business Media, the company was renamed UBM Channel. The company was bought by its managers in 2013 and in September of 2013 'The Channel Company' as it is known today was started.[1]
Business Interests
The Channel Company's portfolio includes: media CRN Magazine, CRN news coverage on the web, mobile and tablet; events (XChange,[2] Women of The Channel, Best of Breed, Midsize Enterprise Summit,[3] and NexGen conferences); sales support; managed marketing services; research and educational consulting (Institute for Partner Education & Development[4])
Leadership
The Channel Company is led by CEO Robert Faletra. Faletra is one of the top authorities in the IT channel and technology marketplace and often referred to as The Voice of (and for) the Channel. Bob brings a unique understanding of the technology marketplace, informed by 30 years of experience in all aspects of the channel. A dedicated advisor to technology suppliers (from start-ups to enterprises), Bob helps them conceptualize and build strategic channel initiatives and often meets with CEOs to discuss channel strategy. Bob has deep relationships in the solution provider community and also sits on the advisory board of several high tech start-ups, helping them formulate their go-to-market strategy.