The General (insurance)

The General
Industry Insurance & Finance
Founded 1963
Headquarters Nashville, Tennessee, USA
Key people
 Randy Parker, CEO[1]
Products Auto Insurance
Slogan For a great low rate you can get online, go to The General and save some time!®
Website The General - www.thegeneral.com

The General Automobile Insurance Services, Inc. (or simply The General) is a licensed insurance agency that is a subsidiary of PGC Holdings Corp. (PGC), that focuses on auto insurance. In 2012, the company was acquired by American Family Insurance; The General brand still remains as a separate brand.[2] The General specializes in insuring drivers who are considered "high risk," whose car insurance premiums are typically more expensive.[3]

History

The General began selling insurance in 1963, under the company name Permanent General Agency.[4] Later, the name was changed to Permanent General Assurance Corporation (PGAC), and in 2012, it was announced that Permanent General and all affiliated companies will unify under the one brand name "The General."[5]

American Family Insurance's history began on October 3, 1927,[6] when insurance salesman Herman Wittwer opened the doors of Farmers Mutual Insurance Company in Madison, Wisconsin (not to be confused with the Farmers Insurance Group). At the time, the company's only product was auto insurance and its target market was farmers. Wittwer believed farmers presented lower risks than city drivers because they drove less often and not at all in the winter.[6]

Operating territory

The General is based in Nashville, Tennessee, and has several physical store operations throughout the state of Louisiana, and internal offices in Arizona, California, Colorado, Florida, Georgia, Ohio, Texas among others.

Awards

In 2012, The General and Ken Roberts Productions received three Telly Awards in the Animation category. A Silver Award was won for the Baseball ad,[7] and Bronze Awards were won for Football and Snowboard.[8]

References

This article is issued from Wikipedia - version of the Friday, February 12, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.