The Odyssey Newspaper

Odyssey is a social content platform that discovers and shares a chorus of millennial voices, amplified organically through people sharing with their friends. The platform empowers its thousands of creators to contribute and share what matters to them, and enables content to find its most relevant audience organically. Nearly 90% of Odyssey content is discovered because someone the reader knows shared it with them.

Odyssey is headquartered in Indianapolis, Indiana, with additional office locations and team members in New York, Los Angeles, Chicago, Austin.

Odyssey's full-time editorial staff is based in New York City and come from a variety of editorial backgrounds, including traditional editorial, digital media, social media, print and online. Odyssey has editors who have chosen to come to Odyssey from a wide range of media outlets such as Mashable, Bustle, Mic, Huffington Post, US Weekly, and more.

History

Odyssey was founded at Indiana University by two students, Evan Burns and Adrian France, who felt that news and content were either too generic or highly politicized. They looked at the media industry and realized that there was a huge lack of diversity of perspectives and ideas, especially from the millennial generation. They asked the question: could they flip the traditional top-down editorial model to harness thousands of ideas from real people to truly democratize content creation, and provide people the opportunity to express themselves and be heard? Yes. So they embarked on building a technology platform to enable the data-driven capture, creation and discovery of relevant content. Their vision brought together the best of social media and publishing, supported by editorial guidance to creators, enabling content creators to share their perspectives on topics that reflect their passions and interests.

In June 2014, Odyssey launched out of beta.

Content

Content ideas are chosen by creators and relate to any and every topic, from What Being Pro-Israel Means to We Need to Respect Law Enforcement Again and Here’s Why to Why Girls Love the Dad Bod. Other topic areas include news, politics, fashion, relationships, sports, ideas, tech and future. While some creators are seasoned writers, others are everyday people with relevant ideas or perspectives that otherwise may not be heard.

You have to apply to become a content creator for Odyssey. We receive thousands of applicants per month. Each creator is vetted culture, unique perspectives and ideas, and engagement.

Content is submitted weekly by creators and goes through human and algorithmic editing processes. Each piece of content is edited by two to three editors depending on the type of content.

Monetization

Odyssey makes money through national and local advertisers, who are eager to reach the millennial demographic, as well as programmatic advertising revenue.

Odyssey specializes in engaging display, native content, and video through our platform. Odyssey help brands to understand and engage with our audience at a national level, or with targeted location or topical reach. Because of our vast community of 10,000+ millennial influencers and content creators, we are able to help brands generate and access focus groups and insights from the very target audience they’re marketing to. The same power that a crowdsourcing platform enables in reflecting a diversity of perspectives and views can also be applied to generating a variety of native content and ideas to help your brand resonate with millennials.

Technology

Odyssey has a machine-learning and driven content and discovery model that uses five data dimensions to drive creation and discovery prompts that are more detailed than any human editor ever could be.

Local Communities

Odyssey has more than 10,000 local Content Creators across 900+ U.S. communities.

External links

This article is issued from Wikipedia - version of the Tuesday, May 03, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.