The Only Way Is Essex (series 4)

The Only Way Is Essex (series 4)

Series 4 title card
Country of origin United Kingdom
No. of episodes 10
Release
Original network ITV2
Original release 29 January – 29 February 2012

The fourth series of The Only Way Is Essex, a British semi-reality television programme, began airing on 29 January 2012 on ITV2.[1] also new characters are: Property Developer Georgina Dorsett, James ' Diags' Bennewith, Tom Kilbey and Ricky Rayment.[2] Gemma Collins, Chloe Sims, Lauren Pope, Mario Falcone and Lucy Mecklenburgh were all promoted to the main cast from the 2011 Christmas Special, replacing Mark Wright, Kirk Norcross and Harry Derbidge. Georgio and Dino Georgiades returned for the fourth series after speculation they had been axed alongside Mick Norcross who will return for the first time without his son Kirk Norcross.

The fourth series only consisted of 10 episodes concluding on 29 February. The series focused primarily on the relationships of Mario Falcone and Lucy Mecklenburgh, James "Arg" Argent and Lydia Bright, and focused greatly on newcomers Georgina Dorsett and Ricky Rayment, while continuing the format of the previous series. This was also the first series where the opening scenes changed to include silhouettes of the current characters, with the themetune playing on the background.

Storylines

Series 4 of The Only Way Is Essex will include close to 12 new characters to appear in the new series.[3] This will be the first series not to feature original cast members Mark Wright, Kirk Norcross, Harry Derbidge and Maria Fowler who quit the show in 2011.

Cast

Episodes

Series
No.		 Season
No.		 Title Original airdate Duration UK viewers
411"Episode 1"29 January 2012 (2012-01-29)45 minutes1.502[4]
Lydia and Arg have split up, due to Lydia 'needing space', so when he attempts to make amends at her 21st birthday meal, it doesn't quite go to plan, and leaves Lydia upset and her friends annoyed. Meanwhile, Joey's best friend Diags is introduced to the cast, and they discuss Joey's relationship with Jess, which has ended since the Christmas Special last year. Despite this, Joey seems to have his eye on Georgina, another new cast member, but she doesn't seem to reciprocate his interest.
422"Episode 2"1 February 2012 (2012-02-01)45 minutes1.492[5]

Mario turns to his dad for relationship advice, telling him that he just can't seem to forgive Lucy for what she did with Mark in Marbella last year. Also, Lauren P reveals that Prince Harry once chatted her up when they accidentally bumped into each other, much to Chloe and Georgina's amazement. Meanwhile, Gemma wants her third eye unblocked, so goes for a massage with Jess, before attending a yoga ritual for some peace and quiet, away from the busy Essex world.

Later on, while Mario is at a poker game held by Joey with Diags, Chloe, Frankie, Mick and Gemma, Lucy finds his iPad and has a look, as she previously expressed her concern to Billi and Cara regarding his phone, as whenever she asked to look at it he'd say no, and take it wherever he went, even to the bathroom. What she sees is enough to reduce her to tears, as she finds messages to 40 different girls, some even asking for nude pictures. When she tells Billi and Cara, Cara tells Billi that she herself had been sent some messages from him.

That night, Lucy sends Mario a text telling him she knew all about it, but when he visits her house to apologize she just tells him to leave.
433"Episode 3"5 February 2012 (2012-02-05)45 minutes1.506[5]

Following the previous episode's events, Cara visited Lucy to tell her about Mario's texts, which made Lucy even angrier with him. Mario, however, thinks he did nothing wrong and confides in his best friend Little Chris, who tells him he hasn't been himself for a while since being with Lucy. Meanwhile, Joey and Diags take Arg rollerskating to take his mind off Lydia, and Gemma has a gold facial treatment for her birthday party, which she pulls out all the stops for, including persuading Dino and Giorgio to paint themselves gold and stand outside the venue, acting as life-size Oscar trophies. Later on in the night, Gemma holds an award ceremony, aptly named the Gemmas, and awards Lydia "Best Dressed Female", and Joey "Best Dressed Male".

Excusing themselves from the party, Georgina and Lauren P have a chat in the bathroom, with Georgina telling Lauren about how Mario has been calling her and asking her to go to dinner with him, despite him having a girlfriend, but turning him down. Then, Lucy came out of a toilet stall, said, "But still you're texting a guy who you know has a girlfriend," before leaving the bathroom, leaving Georgina and Lauren stunned. Lucy approaches Mario to talk to him about everything she's heard, but Mario defends himself. At the end, he gives her his new number, and she takes it, before walking away.
444"Episode 4"8 February 2012 (2012-02-08)45 minutes1.277[6]

Jess and Gemma discuss what happened at the party in the last episode, and Gemma tells Jess that the winner for 'Best Drama' would be Mario and Lucy, while Joey and Diags prepare for their 'double date' with Georgina and Lauren P respectively, with Diags even going so far as to take skincare lessons from Chloe. However, when the four of them actually go out, Georgina and Lauren admit that they don't actually think of it as a date, especially considering the venue: the arcade.

Meanwhile, Lauren G unveils her new work-in-progress hair salon to Lydia and Debbie, and holds a clairvoyant night at her house. Later that evening, Lauren and Lucy bury the hatchet, Lydia announces that she has heard more rumours that Arg had been cheating on her in the relationship, and Lucy receives a lovely text message from Mario, which prompts her to tell the girls that she still loves Mario, but just wants a break from the relationship.
455"Episode 5"12 February 2012 (2012-02-12)45 minutes1.089[7]
TBA
466"Episode 6"15 February 2012 (2012-02-15)45 minutes1.353[8]
Lydia and Arg's relationship takes another unexpected turn. Billie and Cara hold an `EsSex and the City'-themed Valentine's Day party - and Billie bags herself a Valentine's kiss. Mario tries to get back into Lucy's good books with some surprise romantic treats, new boy Ricky adds to his female following by announcing that he is on the market, and Lydia goes house-hunting with her mum Debbie.
477"Episode 7"19 February 2012 (2012-02-19)45 minutes1.374[9]
TBA
488"Episode 8"22 February 2012 (2012-02-22)45 minutes1.272[10]
Arg has a free house so gets up to mischief with Joey and Diags. Bobby introduces himself, saying he's opening a hair dressing academy down the road. Billie and Tom Kilbey's relationship develops to Cara's consternation. Ricky continues his 'boy about town' act, much to Arg's chagrin.
499"Episode 9"26 February 2012 (2012-02-26)45 minutes1.345[11]
Lucy and Mario have a photoshoot with new puppy Bentley, while Joey, Diags, Arg and Frankie enjoy an action-packed afternoon rope-swinging and grass-sledging. Dr Russo pays Lauren Pope a visit as she recovers from her operation, Gemma goes on a date with a new mystery man, and Arg decides to get his nasal hair waxed in a bid to impress the girls.
5010"Episode 10"29 February 2012 (2012-02-29)45 minutes1.526[12]
Mario throws a fancy-dress party to celebrate his birthday - and during the evening, Jess and Lauren come face to face. Gemma waits to see whether her date will arrive at the bash. Joey and Ricky settle their differences and Lauren Pope shows the girls her new breasts.

Reception

Ratings

Episode Date ITV2 Viewers ITV2+1 Viewers Total Viewers (Millions)
129 January1.339[13]0.1631.502
21 February1.295[13]0.1971.492
35 February1.290[13]0.2161.506
48 February1.277[13]0.2011.478
512 February1.089[13]0.2391.328
615 February1.353[13]0.2231.576
719 February1.374[13]0.1731.447
822 February1.272[13]0.2161.488
926 February1.345[13]0.2181.593
1029 February1.526[13]0.2421.768
Average Viewers1.520

References

  1. ↑ http://www.youtube.com/watch?v=yl8-YdYc3Ck&list=UUHnq2JnRWVJ5OT6b021P92Q&index=4&feature=plcp
  2. ↑ https://twitter.com/itv2/status/134405474756993024
  3. ↑ http://www.tvthrong.co.uk/only-way-essex/towie-bosses-claim-have-found-new-mark-wright
  4. ↑ "ITV2 w/e 29 January 2012". BARB. Retrieved 2012-02-15.
  5. 1 2 "ITV2 w/e 5 February 2012". BARB. Retrieved 2012-02-15.
  6. ↑ "ITV2 w/e 8 February 2012". BARB. Retrieved 2012-03-25.
  7. ↑ "ITV2 w/e 12 February 2012". BARB. Retrieved 2012-03-25.
  8. ↑ "ITV2 w/e 15 February 2012". BARB. Retrieved 2012-03-25.
  9. ↑ "ITV2 w/e 19 February 2012". BARB. Retrieved 2012-03-25.
  10. ↑ "ITV2 w/e 22 February 2012". BARB. Retrieved 2012-03-25.
  11. ↑ "ITV2 w/e 26 February 2012". BARB. Retrieved 2012-03-25.
  12. ↑ "ITV2 w/e 29 February 2012". BARB. Retrieved 2012-03-25.
  13. 1 2 3 4 5 6 7 8 9 10 "Barb Broadcasters Audience Research Board". BARB. 1 Feb 2012. Retrieved 1 Feb 2012.
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