The Road Ahead (Bill Gates book)

The Road Ahead
Author Bill Gates, with Nathan Myhrvold and Peter Rinearson
Cover artist Laurie Rippon (jacket design); Annie Leibovitz (photograph)
Country United States
Language English
Subject Information technology, information superhighway, computer networks, telecommunications[1]
Genre Nonfiction
Publisher Viking Penguin
Publication date
  • November 24, 1995[2]
  • October 1996 ("Completely revised and up-to-date."[3])
Media type Hardback with companion CD-ROM
Pages 286
ISBN 978-0-670-77289-6
OCLC 33281938
Followed by Business @ the Speed of Thought

The Road Ahead is a book written by Bill Gates, co-founder and then-CEO of the Microsoft software company, together with Microsoft executive Nathan Myhrvold and journalist Peter Rinearson. Published in November 1995, then substantially revised about a year later, The Road Ahead summarized the implications of the personal computing revolution and described a future profoundly changed by the arrival of a global information superhighway.

Gates received a $2.5 million advance for his book and money from subsidiary rights sales;[2] all his proceeds were donated to "encourage the use of technology in education administered through the National Foundation for the Improvement of Education,"[4] a foundation created by the National Education Association.[5]

Content differences between hardback and trade editions

The hardback edition saw the Internet as one of the "important precursors of the information highway...suggestive of [its] future" (p. 89);[4] he noted that the "popularity of the Internet is the most important single development in the world of computing since the IBM PC was introduced in 1981"[4] (p. 91) but "today's Internet is not the information highway I imagine, although you can think of it as the beginning of the highway": the information highway he envisioned would be as different from the Internet as the Oregon Trail was to Interstate 84.[4] (p. 95)

After the book was written, but before it hit bookstores, Gates recognized that the Internet was gaining critical mass, and on December 7, 1995 — just weeks after the release of the book — he redirected Microsoft to become an Internet-focused company; in retrospect he had "vastly underestimated how important and how quickly the internet would come to prominence".[3] Then he and coauthor Rinearson spent several months revising the book, making it 20,000 words longer and focused on the Internet. The revised edition was published in October 1996 as a trade paperback,[6] with the subtitle "Completely revised and up-to-date.".[3]

Both editions came with a CD-ROM that contained the text of the book and supplemental information. The hardback was published by Viking, and the paperback by Penguin, an affiliate of Viking. Numerous publishers around the world produced translated versions of the book.

Collaborators

One of Gates' coauthors, Nathan Myhrvold, was a computer scientist and Microsoft vice president who for a time oversaw Microsoft's research efforts and later co-founded Intellectual Ventures, an intellectual property company. The other co-author, Peter Rinearson, was a Pulitzer Prize winner and entrepreneur who later founded and sold an Internet company and became a Microsoft vice president.

Quotes

Publicity

“ This is as big as it gets in nonfiction for us. It's pretty exciting. ”
— Paul Slovak, vice president of publicity for Viking[2]

The publisher's $1 million promotional budget was one of its largest ever, rivaling that given to My American Journey, an autobiography of Gen. Colin Powell also released at the time.[2] The first excerpts from the book were published on November 19 by The Sunday Times in the United Kingdom (only a few months after Microsoft, in a Windows 95 promotion, "paid for an entire daily press run of The Times and gave it away to readers") and in the November 27th, edition of Newsweek.[2] Accompanying the publicity was a "one-day lay down", a "very expensive marketing technique" where a book is placed on sale in multiple countries on the same day (November 24, in this case), giving the book "an almost sure shot at the No. 1 spot on best-seller lists."[2] The Road Ahead got a first printing of 850,000 books in North America and several hundred thousand overseas.[2]

It was early enough in the history of the World Wide Web that The New York Times thought it newsworthy to report that Gates was going to "conduct on-line forums to promote the book" and Penguin had created a "Bill Gates web site on the Internet (http://www.penguin.com/roadahead), which will feature information and an audio clip about the book, printed excerpts and quotes from reviews, as well as information about the CD-ROM."[2]

Gates publicized the book's release during a five-day tour of Los Angeles, San Francisco, New York, Washington, London and Paris,[2] which included appearances on Nightline, Talking with David Frost, The Today Show, the Late Show with David Letterman, MTV, Fresh Air, and The NewsHour with Jim Lehrer[2][7]

Reception

The Road Ahead occupied the top spot on The New York Times' bestseller list for over seven weeks in late 1995 and early 1996, and sold 2.5 million copies.

A reviewer at The Seattle Times (and coauthor of Gates: How Microsoft's Mogul Reinvented an Industry and Made Himself the Richest Man in America, a 1993 biography of Gates), called Gates' coverage of the Internet "weakest of all" the topics Gates covered, saying the "World Wide Web receives just four index citations and is treated as a functional appendage of the Internet (rather than its driving force), and both come off as a subset of the Information Highway, a term Gates uses with abandon."[7]

The New York Times review called the book "bland and tepid" and reading "as if it had been vetted by a committee of Microsoft executives"; it is "little more than a positioning document, sold in book form with accompanying CD-ROM and designed mainly to advance the interests of the Microsoft Corporation."[8] It also said that Gates "has been caught flat-footed by [the Internet's] sudden emergence" and saying the book is "part of Mr. Gates's extensive effort to force his way back into the game before it's too late."[8]

Time magazine, in a December 1995 article about Gates in general rather than his book, said:[9]

Gates is as fearful as he is feared, and these days he worries most about the Internet, Usenet and the World Wide Web, which threaten his software monopoly by shifting the nexus of control from stand-alone computers to the network that connects them. The Internet, by design, has no central operating system that Microsoft or anybody else can patent and license. And its libertarian culture is devoted to open—that is to say, nonproprietary—standards, none of which were set by Microsoft. Gates moved quickly this year to embrace the Net, although it sometimes seemed he was trying to wrap Microsoft's long arms around it.

References

  1. ↑ Library of Congress Cataloging in Publication data
  2. 1 2 3 4 5 6 7 8 9 10 Tabor, Mary B. W. (November 20, 1995). "Viking rolls out the big guns to promote Gates's book". The New York Times. Retrieved 2009-10-27.
  3. 1 2 3 Weiss, Philip (4 September 2006). "The Road Ahead, 2nd edition / Bill Gates". Seattle: read-irresponsibly.com. Retrieved 2013-07-23. Penguin published this edition in 1996, only a year after the first edition. Why was it so quick to completely revise the book and put out a new edition? When Bill wrote the first version, he vastly underestimated how important and how quickly the internet would come to prominence. ...He refers to it obliquely in the book by noting a number of video-on-demand collaborations that were abruptly terminated as the internet rose to prominence in 1995. One of these included Microsoft as a partner. However, Gates is somewhat disingenuous in the book when he makes it seem like it was only a minor change to the timing that took Microsoft by surprise. Microsoft was caught completely flat-footed.
  4. 1 2 3 4 5 6 7 Gates, Bill; Nathan Myhrvold; Peter Rinearson (1995). The Road Ahead (1st ed.). Viking Penguin. ISBN 978-0-670-77289-6.
  5. ↑ "National Foundation for the Improvement of Education (NFIE)". 1997-12-16. Archived from the original on 2003-06-13. Retrieved 2014-09-15.
  6. ↑ Gates, Bill; Nathan Myhrvold; Peter Rinearson (1996-11-01). The Road Ahead (revised ed.). Penguin Books. ISBN 978-0-14-026040-3.
  7. 1 2 Paul Andrews (November 22, 1995). "`Road Ahead': Gates And Our PC Future". The Seattle Times. Retrieved 2009-10-27.
  8. 1 2 Joseph Nocera (December 24, 1995). "The Microsoft Word". The New York Times. Retrieved 2009-10-27.
  9. ↑ "Headliners: Bill Gates". Time. December 25, 1995. Retrieved 2009-10-27.

Further reading

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