The Time Is Now (Moloko song)

"The Time Is Now"
Single by Moloko
from the album Things to Make and Do
Released 20 March 2000
Format CD single, 12" vinyl, Cassette
Genre alternative dance, electronica, Pop rock
Length 4:31
Label Echo Records
Writer(s) Róisín Murphy, Mark Brydon.
Producer(s) Moloko
Moloko singles chronology
"Sing It Back"
(1999)		 "The Time Is Now"
(2000)		 "Pure Pleasure Seeker"
(2000)

"The Time Is Now" is a song by the Anglo-Irish electronica-pop group Moloko. It was released in March 2000 as the lead single from their third album, Things to Make and Do.

The song charted at number 2 on the UK Singles Chart, outpeaking previous single "Sing It Back", which peaked at number 4.[1]

In 2014, the song was featured in the Enhanced Version of Grand Theft Auto V's "Non-Stop-Pop" radio station.

Background and writing

"It's probably the closest we've come to sitting down with a guitar and writing a song," recalled Mark Brydon. "We thought we'd try and make a track with the same structure as a dance record but keep it acoustic. There was this temptation to put on a big snare or something, but every time we did that it upset the balance. Being constrained by budget, we couldn't really afford the full-on disco strings, so it's not exactly Love Unlimited Orchestra. We got this quartet in to do more of a Curtis Mayfield thing. We think of them as 'street' strings."[2]

Track listing

UK CD 1
  1. "The Time Is Now" (radio edit)
  2. "The Time Is Now" (Can 7 Soulfood mix)
  3. "The Time Is Now" (Francois K main vocal mix)
  4. Music video

Critical reception

Andy Hinds of AllMusic, in a review for Things to Make and Do, said "check out the nylon-string guitar in the flamenco-flavored 'The Time Is Now,' which faintly recalls Basement Jaxx's 'Rendez-Vu' and it adds a timeless quality to the music overall".[3]

This song was also nominated for Best British Single at the 2001 BRIT Awards but lost to Robbie Williams's "Rock DJ".[4] The same thing occurred with its music video, which was nominated for Best British Video but also lost out to "Rock DJ".[4]

Official versions

Charts

Chart (2000) Peak
position
Australia (ARIA)[5] 36
Belgium (Ultratop 50 Flanders)[6] 15
Belgium (Ultratip Wallonia)[7] 3
Finland (Suomen virallinen lista)[8] 12
Germany (Official German Charts)[9] 49
Ireland (IRMA)[10] 10
Italy (FIMI)[11] 23
Netherlands (Single Top 100)[12] 46
Scotland (Official Charts Company)[13] 3
Switzerland (Schweizer Hitparade)[14] 41
UK Singles (Official Charts Company)[15] 2

References

  1. ↑ "MOLOKO". The Official Charts Company. Retrieved 10 July 2013.
  2. ↑ Q, May 2001
  3. ↑ "Things to Make and Do". AllMusic. Retrieved 10 July 2013.
  4. 1 2 "Brits 2001 Special". UKMix. Retrieved 10 July 2013.
  5. ↑ "Australian-charts.com – Moloko – The Time is Now". ARIA Top 50 Singles. Retrieved 22 October 2013.
  6. ↑ "Ultratop.be – Moloko – The Time is Now" (in Dutch). Ultratop 50. Retrieved 28 November 2013.
  7. ↑ "Ultratop.be – Moloko – The Time is Now" (in French). Ultratip. Retrieved 22 October 2013.
  8. ↑ "Moloko: The Time is Now" (in Finnish). Musiikkituottajat – IFPI Finland. Retrieved 22 October 2013.
  9. ↑ "Musicline.de – Moloko Single-Chartverfolgung" (in German). Media Control Charts. PhonoNet GmbH. Retrieved 22 October 2013.
  10. ↑ "Chart Track: Week 18, 2000". Irish Singles Chart. Retrieved 21 November 2013.
  11. ↑ "Italiancharts.com – Moloko – The Time is Now". Top Digital Download. Retrieved 22 October 2013.
  12. ↑ "Dutchcharts.nl – Moloko – The Time is Now" (in Dutch). Single Top 100. Retrieved 22 October 2013.
  13. ↑ "Archive Chart: 2000-04-01". Scottish Singles Top 40.
  14. ↑ "Swisscharts.com – Moloko – The Time is Now". Swiss Singles Chart.
  15. ↑ "Archive Chart: 2000-04-01" UK Singles Chart. Retrieved 28 November 2013.
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