The Valadiers

The Valadiers
Origin Detroit, Michigan, U.S.
Genres R&B, vocal group
Years active 1959-1964, late 1980s, 2009-present
Labels Miracle, Gordy, Motorcity
Website http://www.valadiers.com/
Members Stuart Avig
Andy Alonzo
Donald Revels
Charlie Valverde
Past members Marty Coleman
Art Glasser
Jerry Light

The Valadiers are an American vocal group from Detroit, Michigan, who became notable as the first white artists signed to Motown in the early 1960s.

The group was formed in 1959 by Stuart Avig (born 1943, lead vocals), Marty Coleman (lead, bass, baritone), and Art Glasser (second tenor), who had all attended Oak Park High School, and Jerry Light (bass, baritone), from Detroit Mumford High School. After auditioning for Motown, they received a contract and made recordings which went unreleased, before recording a song they had written, "Greetings (This Is Uncle Sam)." The song was worked up by Motown staffers Robert Bateman, Brian Holland, and Ronnie Dunbar, who received co-writing credits, and was issued on the Miracle label, a Motown subsidiary for which this was its only release.[1] The record reached #89 on the Billboard pop chart in 1961.[2][3] The song also became a minor hit for the Monitors in 1966. The Valadiers toured widely in packages with R&B stars including Marv Johnson, the Isley Brothers and Wilbert Harrison, and continued to release occasional singles with little success until 1964, when they split up.[2]

Stuart Avig spent time in the US Army, later recorded as a solo singer under the name Stuart Ames, and occasionally performed with backup singers as The Valadiers. He also worked as a songwriter, writing The Precisions' hit "If This Is Love (I'd Rather Be Lonely)", and worked for the Top Dog label in Detroit.[2] Coleman worked as a staff songwriter for Motown under the name Martin Cohen,[4] placing songs with The Spinners, Gladys Knight and the Pips, and others.[2]

Avig later worked in the precious metals business, and performed with a vocal group called The Shades of Blue.[5] In the 1980s, English record producer Ian Levine recorded him with other singers, as The Valadiers, issuing two singles on his Motorcity label.[2] In 2009 Avig joined with Andy Alonzo, Donald Revels and Charlie Valverde to perform as The Valadiers at a Motown anniversary concert,[6] and they continue to perform together.[7]

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