This is a magazine

This is a magazine (about nothing)

Editors	Andy Simionato, Karen ann Donnachie
Categories	Fashion, art, design
Frequency	Irregular
Circulation	Various
Publisher	Donnachie, Simionato & Son
First issue	2002
Country	Italy
Based in	Italy
Language	English
Website	Thisisamagazine.com
ISSN	1721-4904

This is a magazine is an experimental art publication founded in 2002 by Donnachie, Simionato & Son. "One of the best known"^[1] flip-book style online magazines it has also published in a variety of formats including a Powerpoint edition, Animated GIF collections as well as video peep-shows and sound-objects. Alongside the internet specific episodes a series of hard-cover printed books or compendia and multi-media projects such as the Everything Will Be OK have been published.

The project is considered “highly influential” in Lauren Parker's Victoria & Albert Museum book on internet publications, Interplay^[2] and "a publishing phenomenon" by Adrian Shaughnessy in The UK Journal for Made Images, Varoom.^[3]

In an interview for UK magazine Graphics International,^[4] New York designer and artist Stefan Sagmeister said “I just think This is a magazine is one of the most interesting publications out there...I followed it from the start and was consistently surprised by its inventiveness”

"Redefining what it means to call something a magazine",^[5] This is a magazine's editorial style combines artworks by internet artists with found internet ephemera. Over the past decade the project has been exhibited in a number of museums and galleries and has been the subject for publications on art, design, and new media for its ability to move beyond traditional models of curation, publication production, and distribution.

Selected contributing artists

Miltos Manetas, GR Sergei Sviatchenko, DK Jodi (art collective), NL Angelo Plessas, GR Animal Collective, USA Brody Condon, USA David Shrigley, UK James Victore, USA

Jason Salavon, USA Jon Burgerman, UK Lia (artist), AT Mirko Ilić, USA MTAA, USA Nadín Ospina, CB Pamela Anderson, USA Starfuckers, IT Antonio Riello, IT

Compendia

• Pink Laser Beam, 2009
• Who I think I am, 2007
• Everything Will Be OK (book) with DVD, 2005
• Chaos Happens, 2004
• Fashionequalsfiction, 2003
• Love, the Universe and Everything, 2002

Exhibitions and conferences

• TDM5 Grafica Italiana, Triennale di Milano Design Museum, Milan, Italy (2012–13)
• Triennale di Milano Design Museum, Milan, Italy (2010)
• Hijacked, Perth Institute of Contemporary Arts, Perth, Australia (2008)
• Colophon 2007, Independent Publication Festival, Luxembourg (2007)
• Reading Room (2005) and Viewing Room (2007), Senko Gallery, Viborg, Denmark
• CMYK — International Trend Magazines Festival, Barcelona, Spain (2004)
• Semi-permanent, Sydney, Australia (2004)
• SignJAM, Milan, Italy (2008)
• ARCO, Madrid, Spain (2005)

References

1. ↑ Lauren Parker, Interplay, p.60 V&A Museum, 2005
2. ↑ Lauren Parker, Interplay, V&A Museum, 2005.
3. ↑ Adrian Shaughnessy, Varoom Magazine, UK, 2006.
4. ↑ Graphics International N.105, p.34 2003, Adventures in Publishing Ltd, UK
5. ↑ Christopher Tew, Arco04 Exhibition Catalogue, Spain, 2004

External links

• Pink Laser Beam
• This is a magazine
• Everything will be OK
• Who I think I am
• Donnachie, Simionato & Son (Publishers)
• Atomic Activity Books (This is a magazine Imprint)