Tictail

Tictail
Type Web hosting service
Founded 2011
Headquarters Stockholm, Sweden
Country of origin Sweden
Founder(s) Kaj Drobin, Siavash Ghorbani, Birk Nilsson and Carl Waldekranz
CEO Carl Waldekranz
Website tictail.com
Registration Required
Current status Active

Tictail is a free-to-use e-commerce platform that allows individuals and retailers to set up their own virtual store.[1] Launched in 2012, in under two years Tictail has seen over 35,000 stores created on the platform.[2]

Founded in Stockholm by Carl Waldekranz, Kaj Drobin, Siavash Ghorbani and Birk Nilsson, Tictail was dubbed ‘the Tumblr of e-commerce’ by Wired Magazine in 2012, when the company was listed as one of ‘Europe's 100 hottest start-ups'.[3] Central to the service is the Tictail feed, which guides users through the process of setting up and running their online store, from incorporating T&Cs and a returns policy, to offering advice on marketing and customer service.[4] This interface essentially removes technology from the process – users do not need to know anything about coding or web design to create an attractive, professional-looking storefront.[5]

Tictail focuses on strong community integration, simplicity of use and attractive, customisable design. This accessibility and affordability is key to what founder and CEO, Carl Waldekranz describes as the democratisation of ecommerce.[6][7] Along with thousands of entrepreneurs and small business owners, the UK’s oldest manufacturing company, The Whitechapel Bell Foundry, can also be found on Tictail.[8]

While the basic Tictail service is completely free-to-use, users can pay to access premium apps, which add more complex features to a store (for example discount codes or a custom domain). In September 2013, Tictail opened up its platform, allowing third party individuals to develop Tictail apps that all users can purchase to add extra functionality to their store.[9]

References

  1. ↑ Stanford, Peter (5 Aug 2013). "Reinventing the high street: Tictail’s trick for easy e-commerce". The Telegrapgh. Retrieved 6 April 2014.
  2. ↑ Smalle, Will (27 January 2014). "The young Swede who wants to transform e-commerce". BBC. Retrieved 6 April 2014.
  3. ↑ "DIY retailer Tictail has plans to make online shopkeepers of us all". WIRED. 20 September 13. Retrieved 6 April 2014. Check date values in: |date= (help)
  4. ↑ "Quickly does it". The Economist. April 10, 2013. Retrieved 6 April 2014.
  5. ↑ "Online Store Start-up Expands". CNBC. 12 July 2013. Retrieved 6 April 2014.
  6. ↑ Croucher, Shane (June 20, 2013). "Tictail Founder Carl Waldekranz: Future of E-Commerce is Democratisation". IBT Media Inc. Retrieved 6 April 2014.
  7. ↑ Online File Hosting with Encryption. Best Web Hosting Rate. 2014. Retrieved 6 April 2014.
  8. ↑ Hern, Alex (24 November 2013). "Britain's oldest manufacturing firm rings in changes with online launch". The Guardian. Retrieved 6 April 2014.
  9. ↑ Rooney, Ben (August 8, 2013). "Tictail App Store to Launch in September". The Wall Street Journal. Retrieved 6 April 2014.

External links


This article is issued from Wikipedia - version of the Thursday, June 25, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.