Timeline of Instagram

This is a timeline of Instagram.

Big picture

Time period Key developments at Instagram
2010-2012 Instagram launches on the iPhone and grows to 13 employees and to 30 million users (closing at $50M At A $500M Valuation). It eventually gets acquired by Facebook in 2012.
2013-2016 Instagram introduces features such as videos, direct messaging, and advertising, and grows to over 400 million users.

Full timeline

Year Month and date Event type Details
2010 March 5 Funding Kevin Systrom closed a US$500,000 seed funding round with Baseline Ventures and Andreessen Horowitz while working on Burbn.[1]
2010 October 6 Product Instagram launches (from Systrom and Mike Krieger) with the hope of facilitating communication through images.[2] It nabs 100K users in one week.[3]
2010 December 12 Userbase Instagram hits 1 million users.[4]
2011 January Product Instagram adds hashtags to help users discover both photographs and each other.[5] Instagram encourages users to make tags both specific and relevant, rather than tagging generic words like "photo", to make photographs stand out and to attract like-minded Instagram users.[6]
2011 February 2 Funding Instagram hads raised US$7 million in Series A funding from a variety of investors, including Benchmark Capital, Jack Dorsey, Chris Sacca (through Capital fund), and Adam D'Angelo.[7] The deal values Instagram at around $25 million.[8]
2011 September Product Version 2.0 of Instagram goes live in the App Store (iOS) and included new and live filters, instant tilt–shift, high resolution photographs, optional borders, one-click rotation, and an updated icon.[9]
2012 April 3 Product Instagram is released for Android phones running the 2.2 Froyo version of the OS,[10] and it is downloaded more than one million times in less than one day.[11]
2012 April 9 Funding Instagram raises US$50 million from venture capitalists for a share of the company; the process values Instagram at US$500 million.[8]
2012 April Acquisitions Facebook acquires Instagram for approximately US$1 billion in cash and stock.[12][13]
2012 June Competition Vine (service), a short-form video sharing service, launches.
2012 December 17 Product Instagram updates its Terms of Service, granting itself the right—starting on January 16, 2013—to sell users' photos to third parties without notification or compensation.[14]
2013 May Product Instagram introduces photo tagging and “Photos of You,” a new tab on a user’s profile listing every picture he or she is tagged in.[15]
2013 June 13 Product Instagram launches video sharing.[16]
2013 July Product Instagram makes it easier to share posts by adding links to embed photos and videos.[15]
2013 November Product Instagram introduces sponsored post advertising targeting US users in November 2013,[17]
2013 December 12 Product Instagram adds Direct, a feature that allows users to send photos to specific people directly from the app. Instagram's primary intention with the Direct feature is to compete against messaging services, including Snapchat.[18][19]
2014 August Team The company's Global Head of Business and Brand Development—a new position for Instagram— is announced. Facebook's former Regional Director James Quarles was assigned the role.[20]
2014 August 21 Product Instagram makes itself more advertising-friendly by introducing a suite of business tools aimed at brands which offer insights and analytics related to their use of the image-sharing network.[21]
2015 September 9 Product Instagram allows 30-second ads for all advertisers - twice the 15-second limit given for users.[22]
2015 October Product Instagram launches Boomerang,[23] an app where you shoot a one-second burst of five photos that are turned into a silent video that plays forwards and then reverses in a loop.[24]
2015 November 17 Product Instagram kills off support from feed-reading applications.[25]
2016 March 15 Product Instagram switches its feed from chronological to best posts first.[26]

See also

References

  1. ↑ Siegler, MG (March 5, 2010). "Burbn's Funding Goes Down Smooth. Baseline, Andreessen Back Stealthy Location Startup.". TechCrunch. Retrieved October 4, 2011.
  2. ↑ "Instagram Launches With The Hope Of Igniting Communication Through Images". Techcrunch.com. Retrieved April 15, 2016.
  3. ↑ "iPhone Photo App Instagram Nabs 100K Users in One Week". Mashable.com. Retrieved April 15, 2016.
  4. ↑ "The Complete History of Instagram (infographic)". Wersm.com. Retrieved April 15, 2016.
  5. ↑ "Introducing Hashtags on Instagram". Instagram Blog. Facebook. January 27, 2011. Retrieved October 4, 2011.
  6. ↑ "Instagram Tips: Using Hashtags". Instagram Blog. Facebook. February 16, 2012. Retrieved July 11, 2012.
  7. ↑ Siegler, MG (February 2, 2011). "Instagram Filters Through Suitors To Capture $7 Million In Funding Led By Benchmark". TechCrunch. Retrieved October 4, 2011.
  8. 1 2 Primack, Dan (April 9, 2012). "Did Facebook panic?". CNNMoney.com (CNN). Retrieved April 9, 2012.
  9. ↑ "Introducing Instagram v2.0". Instagram Blog. Facebook. September 20, 2011. Retrieved October 4, 2011.
  10. ↑ Honan, Mat; Rose, Brent (April 3, 2012). "Instagram for android arrives". Gizmodo. Retrieved April 10, 2012.
  11. ↑ Blagdon, Jeff (April 4, 2012). "Instagram for Android breaks 1 million downloads in less than a day". The Verge. Retrieved August 13, 2012.
  12. ↑ Primack, Dan (April 9, 2012). "Breaking: Facebook buying Instagram for $1 billion". CNNMoney.com. Retrieved April 9, 2012.
  13. ↑ "Facebook to Acquire Instagram". Facebook Newsroom. Facebook. April 9, 2012. Retrieved April 9, 2012.
  14. ↑ "Instagram wants right to sell users' photos to advertisers". BBC. 18 December 2012.
  15. 1 2 "The History of Instagram". Https:. Retrieved April 15, 2016.
  16. ↑ "Instagram Launches 15-Second Video Sharing Feature, With 13 Filters And Editing". Techcrunch.com. Retrieved April 15, 2016.
  17. ↑ Crabbe, Lauren (November 1, 2013). "Fashion designer brand Michael Kors becomes the first to run ads on Instagram". The Next Web. Retrieved November 1, 2013.
  18. ↑ Tsukayama, Hayley (2011-03-25). "Instagram adding ads boosts Facebook’s outlook, analysts say – The Washington Post". Washington Post. Retrieved 2014-01-24.
  19. ↑ Frier, Sarah (2013-12-12). "Facebook’s Instagram Adds Private Messaging for Users". Businessweek. Retrieved 2014-01-24.
  20. ↑ Kurt Wagner (13 August 2014). "Instagram Hires New Ad Chief". recode. Revere Digital LLC. Retrieved 16 August 2014.
  21. ↑ "Instagram Starts Offering Essential Ad Tools At Last". Techcrunch.com. Retrieved April 15, 2016.
  22. ↑ "Instagram Has Arrived As A Haven For Ad Dollars, Thanks To Global Ad Roll-out & New Ad Options". Marketingland.com. Retrieved April 15, 2016.
  23. ↑ "Introducing Boomerang from Instagram". Instagram. Instagram. 22 October 2015. Retrieved 27 November 2015.
  24. ↑ Constine, Josh. "Instagram’s New Standalone App Boomerang Captures 1-Second Video Loops". TechCrunch. Retrieved 2015-10-23.
  25. ↑ "Instagram Kills Off Feed Reading Apps". Techcrunch.com. Retrieved April 15, 2016.
  26. ↑ "Instagram is switching its feed from chronological to best posts first". Techcrunch.com. Retrieved April 15, 2016.
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