TipTop Technologies

TipTop Technologies
Web address FeelTipTop.com
Type of site
 search engine
Available in English
Launched June 2009
Alexa rank
 Negative increase 295,208 (April 2014)[1]
Current status Online, Beta

TipTop Technologies offers a real-time web, social search engine with a unique platform for semantic analysis of natural language. TipTop Search provides results capturing individual and group sentiment, opinions, and experiences from content of various sorts including real-time messages from Twitter or consumer product reviews on Amazon.com.[2] TipTop Technologies and ITC Infotech have worked together to develop a semantic engine and search interface for both enterprise and consumer applications.[3] TipTop's products are part of the "emerging Web 3.0 applications which use semantic technologies to augment the underlying Web system's functionalities."[4]

Through semantic analysis of large data sets, TipTop gleaned behavioral insights from Tweets around events like Halloween,[5] Thanksgiving,[6] Holiday Gifting,[7] the Super Bowl[8] and the Academy Awards: 2010 Oscar Nominees coverage.[9] Sentiment analysis, concept trend tracking and real-time market research are other applications included in the TipTop Search product.[10] TipTop's insight engine solves the problem of real-time data noise, and its ability "to sort the “good tweets” from the “bad tweets” when it comes to a product, service or a region..."[11]

In addition, products like TipTop Shopping with customizable search widgets, bring together consumer reviews, social search, and sentiment analysis enabling product comparisons across attributes like overall value and aiding purchasing decisions through user-driven product tips and pits.[12] TipTop Finance adds another complexity to real-time search results by incorporating corporate sentiment, company stock tickers and social media into TipTop's existing social search platform.[13] Additional success applying semantic technologies has been with polling, "if you compare these Gallup [14] results with TipTop, a sentiment engine based on Twitter, the results are not way off. It does surprise you but it tells me that sentiment analysis in case of public opinion about a burning social issue or a famous personality is relatively easier.".[15] With the increasing amount of unstructured, opinion-oriented, and user-generated content available on the Web, TipTop's technology aims to make sense of all this data, and deliver it in a useful way for consumer and enterprise users alike.[16] For more insight into TipTop founder Shyam Kapur's inspiration for building semantic-based products and the vision for using semantic technologies in new and creative ways read the Semantic Web article, What's The Inspiration for Semantic Web Innovation?.

TipTop Technologies is a privately held company headquartered in Silicon Valley, California with team members located globally.

References

  1. ↑ "Feeltiptop.com Site Info". Alexa Internet. Retrieved 2014-04-01.
  2. ↑ TipTop Search FAQs
  3. ↑ Press Trust of India, "TipTop and ITC Infotech launch innovative search engine" Business Standard, November 16, 2009
  4. ↑ "Web 3.0: The Dawn of Semantic Search" IEEE Computer, James Hendler. January 2010.
  5. ↑ KLIV Radio, The Economy & Silicon Valley Report with TipTop CEO, Shyam Kapur November 4, 2009
  6. ↑ "Happy Linksgiving" Vertical Measures. November 25, 2009
  7. ↑ "TipTop reveals the best and most popular gifts of 2009" AltSearchEngines. December 20, 2009
  8. ↑ TipTop Technologies, 2010 Super Bowl XLIV Commercials: TipTop's SB44 Ad Ratings February 10, 2010
  9. ↑ TipTop Technologies, Watching the 2010 Academy Awards & Walking the Red Carpet Via TipTop Social Search & Sentiment, March 9, 2010
  10. ↑ "How to Use TipTop for Real Time Market Research" GrowMap. December 21, 2009.
  11. ↑ "Gathering Twitter Intelligence With TipTop" inteligia, Ian Smith. February 22, 2010
  12. ↑ "TipTop Technologies Launches Revolutionary Comparison Shopping Site" NewDesignWorld. December 18, 2009
  13. ↑ "Corporate Sentiment, Company Stock Tickers & Social Media Converge in TipTop Finance" TipTop Technologies Press Release. May 14, 2010.
  14. ↑ Gallup Poll: President Obama Job Approval Ratings
  15. ↑ "Sentiment Analysis: Can you get it right by just automating it?" Semantic Technology Blog. April 28, 2010
  16. ↑ J. MURALI, "Opinion gathering: making sense of unstructured data" The Hindu. January 4, 2010.
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