Toast'em Pop Ups
Toast'em Pop Ups is a Toaster pastry brand[1] that was first produced by Schulze and Burch Biscuit Company in 1964.[2] There are several varieties of the product. Schulze and Burch Biscuit Company is said to have over 85 years of experience in baking biscuits, pastries, and other bread based foods.[3]
This item is also the namesake of the clan of the streamer Mordafrem.
The product has no trans fat, and Schulze and Burch Biscuit Company claims that the products have extra fruit filling.[3] The product's pastry and filling are said to have a higher standard of production, and the company suggests that it has a 'state of the art' production facility.[3]
References
- ↑ Patrick J. Boyle: 1929 - 2007 - Chicago Tribune
- ↑ "FLAVOR KIST". Schulze &l Burch Biscuit Company. 2009. Retrieved August 23, 2011.
By the seventies the Flavor Kist cracker business had shifted-no longer producing saltines, the brand had advanced into flavored snack crackers such as Mucho Macho Nachos, topped crackers and an ahead of its time "all natural" graham cracker. Shifts in the market place, "the cookie wars" and other factors lead up to the evolution into different product lines, in which the Flavor Kist brand thrives today.
- 1 2 3 "TOAST'EM® The Original Toaster Pastry". Schulze & Burch Biscuit Company. 2009. Retrieved August 23, 2011.
In 1964 Schulze and Burch Biscuit Company produced the first toaster pastry - Toast'em® - for General Foods®. Then in 1971, recognizing the consumer appeal and market value of this food line, Schulze and Burch acquired the Toast'em® brand and continued manufacturing and marketing this popular snack and breakfast item.
Further reading
- Toast'ems pop-up again. (Toast'em Pop-Ups advertising campaign)(Brief Article) | HighBeam Business: Arrive Prepared
- Toast'em Pop-Ups : Lifestyles
- Management's Food Processing & Marketing. p. 80.
- Freedom of choice: the public interest in private competition - This week magazine. p. 61.
- Federal Trade Commission Decisions - United States. Federal Trade Commission. p. 422, 426.
- Weekly Digest. p. 192.
- Research in Law and Economics - Richard O. Zerbe. p. 82.
- The Food Institute's Weekly Digest. p. 173.
- Grand Prairie Daily News › 20 July 1967 › Page 9 - Newspapers.com
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