Tohato

Tohato Inc. (Kabushiki Gaisha Tōhato) is a Japanese food company specialising in snack food.

Products

Advertisement campaign

Tohato launched two new snacks brands, "Tyrant Habanero Burning Hell Hot" and "Satan Jorquia Bazooka Deadly Hot" in 2007 in an award-winning campaign which broke new ground in engagement marketing, by combining multiplayer online gaming with advertising, on a mobile phone. Customers were encouraged to join nightly battles in a virtual game, on behalf of either snack brand, to determine the winner of the "World's Worst War". The games ran at 4 AM. The campaign was designed by Japanese ad agency Hakuhodo and won the Yellow Pencil award at the annual D&AD advertising awards ceremony where mobile ads were recognized for the first time in May 2008.

External links

This article is issued from Wikipedia - version of the Sunday, March 30, 2014. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.