Toontown Online

Toontown Online

Toontown Online official logo
Developer(s) Disney Interactive
Schell Games [1]
Frogchildren Studios[2]
Publisher(s) The Walt Disney Company
Distributor(s) The Walt Disney Company
Composer(s) Jamie Christopherson, Cody Westheimer[3]
Engine Panda3D
Platform(s) Microsoft Windows, Mac OS X
Release date(s)

Microsoft Windows

  • NA June 2, 2003

Mac OS X

  • NA November 28, 2006
Genre(s) Massively multiplayer online role-playing
Mode(s) Multiplayer

Toontown Online was a massively multiplayer online role-playing game, developed by Disney Interactive and published by The Walt Disney Company.[4] The beta game was released in the United States for PC on August 2001 and officially launched on June 2, 2003. Versions were released later in Japan and the United Kingdom in 2004, France and Germany in 2005, Brazil in 2006, and Southeast Asia in 2007.

Toontown Online's story centered on an ongoing battle between a population of cartoon animals known as the Toons and a collection of business-minded robots known as the Cogs who are trying to take over the town. Players would choose and customise their own toon and go on to complete Toontasks, play mini-games, and fight the Cogs.

The game was positively received in general, attaining an aggregate score of 82 percent from GameRankings and 81 percent from Metacritic. Critics praised the game for its ability to incorporate aspects pleasurable for the whole family, such as team battling and mini-games; however, some reviewers criticized the game's repetitiveness in the long-run and failure to offer new content for veteran players. The game won several awards from numerous gaming websites and magazines, including Computer Gaming World's MMORPG of the Year.

The Toontown Online online servers were shut down and/or merged over the years, with the final server to close being the United States (then merged with the United Kingdom) on September 19, 2013.[5] A month before the closure, Disney released a statement that the company would be 'shifting its focus to other online and mobile play experiences, such as Club Penguin and a growing selection of mobile apps.'[6]

Gameplay

Players could create characters called "Toons". Players were able to customize their Toons in various shapes, colors, clothes and sizes, as well as their species, with choices consisting of cats, dogs, ducks, mice, pigs, rabbits, bears, horses and monkeys.

Combat

"Cogs" were the antagonists in-game, stylized to be corporate robots that wanted to take over the town to propagate business culture. Cogs came in four types: Bossbots, Lawbots, Cashbots, and Sellbots, each with increasing levels throughout the game that increased their health and damage.

Toons began with basic 'Gags' and a 15-point 'Laff' meter. Gags, rooted in old cartoon slapstick humor, were weapons used to destroy the Cogs in Cog battles. Each 'gag track' had Gags with different properties that could be unlocked by completing 'Toontasks', and each gag track would get progressively more powerful as toons used their gags more. The Laff meter functioned as health meter, representing how much damage toons could take from the Cogs before going 'sad' - in-game death. Cogs were battled using a timed turn-based combat system with up to four Toons in a battle. Cogs could be fought on the streets of the game, in 'Cog buildings' or in their own designated 'Cog HQ'.

A Toon in Toontown Central, the first playground available in-game.

Non-combat activities

Playground were the only areas of Toontown permanently safe from Cogs. In the playgrounds, Toons could regain lost Laff points, receive or complete toontasks unique to each playground, purchase gags, play trolley games, or go fishing. By completing toontasks, Toons would grow in strength through additional Laff points or new Gags. There was a playground in each "neighborhood" of Toontown. Each playground featured one of Disney's classic animated characters as a non-player character. These playgrounds consisted of the following: Toontown Central, Daisy Gardens, Donald's Dock, Minnie's Melodyland, The Brrrgh, Donald's Dreamland, Goofy's Speedway, and Chip & Dale's Acorn Acres.

Every Toontown Online account came with a player's estate. Each estate consisted of six houses for each Toon on the player's account. Players could customize their Toon's appearance and house with objects ordered from the in-game catalog in exchange for jellybeans, the in-game currency. Wardrobes held clothing and accessories that were not being worn. Other elements of estates included Doodles (pets), gardening, fishing, cannons.

Toontown offered non-combat activities for players to earn jellybeans, additional Laff points, and other bonuses that could be used in the game. These included trolley games (a collection of minigames), fishing, gardening, kart racing, mini-golf and more.

Online safety features

Toontown Online was marketed towards and developed towards all ages. Therefore, a chat restriction was placed on the game. Players could only chat using "SpeedChat", a list of pre-approved phrases set by Disney that the player could select. It included general English phrases, in-game strategy phrases, and, occasionally, seasonal phrases. Players could purchase more SpeedChat phrases using jellybeans. "SpeedChat Plus" and "True Friends" were introduced some time after the game's release, which had to be enabled using a parental account if the player was under 13 years of age. SpeedChat Plus allowed the player to type their own messages against a word filter developed by Disney; if a word was not allowed, it was replaced with an onomatopoeia of that player's Toon's species. True Friends allowed players to chat with a less-restrictive filter with certain friends whom have shared a "True Friend code" with each other.[7]

Distribution

Paid membership

Toontown Online featured two types of accounts: free accounts, and paid member accounts. Originally, free accounts were only allowed three days of unrestricted gameplay before being forced to pay for a membership. This was changed in 2007 to allow free players to play for an unlimited time with certain restrictions on the game. These restrictions originally meant that Toons were bound to the starting neighborhood (Toontown Central) and its buildings and streets, as well as Goofy Speedway where the racing events took place. Toons were also only allowed to complete Toontasks up until the final one that would allow them access to their third gag track. This was changed to allow free players to roam in the streets of all the neighborhoods, and to complete the final Toontask for the third gag track. However, free players could still only enter buildings in Toontown Central and were not allowed to enter the Cogs HQs or Cog buildings outside of Toontown Central. Paid members were allowed complete and unrestricted gameplay for the duration of their subscription. Options included monthly, semi-annually, and annually subscriptions. This unlocked access to things such as house furniture, golfing, and access to Cog HQs & buildings outside of Toontown Central.

CD-ROM

Platform Publishing, a subsidiary company of Sony Online Entertainment that publishes games for third-party developers, announced on August 25, 2005 it had acquired rights to publish a CD version of Toontown Online for the PC and bring the game to online game consoles.[8][9][10][11] Toontown Online became available on CD for the PC on October 3, 2005.[12] This allowed players to play the game without downloading it onto their storage devices. This version came in a box set with two months of subscription, a poster, a game manual, and an in-game bonus.[13] Toontown Online chose to create a CD that could be purchased in stores due to customer insecurity when downloading and buying things online that they could not physically hold.[14]

Closure

On August 20, 2013, Disney announced that after 10 years of operation, Disney's Toontown Online was being shut down permanently on September 19, 2013.[6][15] Subsequently, every player was given membership for the remaining time of the game. Seasonal and holiday celebrations and special in-game events took place in the time remaining. Recurring paid memberships were automatically cancelled, memberships could no longer be purchased and accounts could no longer be created.[15] The website was also updated with a closing FAQ.[16]

The main Toontown Online website was not due for closure until another year. The game remained open for a month after the announcement, finally closing on the set date, September 19, 2013, at 11:59 A.M. Pacific Standard Time.[5] After the game's closure, Toontown's website was updated with a new FAQ to help with billing support and inform users about the game's closure.[5] Petitions are continuously signed by fans regardless of the closure. Toontown's site, toontown.go.com, now redirects to Disney's main site, disney.com.

In response to the closure, former players have created multiple private servers of Toontown Online. The most popular server, Toontown Rewritten, is described by its developers as "a fan-made revival of Disney's Toontown Online, created using publicly available downloads and information made freely available to the general public."[17]

ToonFest

Not to be confused with Walt Disney's Hometown Toonfest held annually in Marceline, Missouri.[18]

Disney organized two real-life gatherings for Toontown fans called ToonFest. ToonFest included themed activities and games, trivia and costume contests, previews of upcoming features for the game, and developer Q&A panels.[19][20] The first gathering, ToonFest 2006, was held at the Walt Disney Studios complex in Burbank, California,[21][22] while ToonFest 2007 was held at Walt Disney World in Orlando, Florida.[23][24]

Reception

Reception
Aggregate scores
AggregatorScore
GameRankings82%[25]
Metacritic81%[26]
Review scores
PublicationScore
AllGame[27]
GameZone9/10[28]
PC Format75%[29]
PC Gamer (UK)83%[30]
PC Gamer (US)60%[31]
Computer Games Magazine100%[32]
Game industry News[33]
GamerDad[34]
PC Magazine[35]

Awards and nominations

Year Association Award Category Result Ref
2003 Academy of Interactive Arts & Sciences Annual Interactive Achievement Award
PC Massively Multiplayer/Persistent
World Game of the Year Award		 Games Nominated [36]
Children's Software Revue All Star Software Award Games Won [37][38]
Computer Gaming World MMORPG Game of the Year Online Games Won [39]
Game industry News Family Game of the Year Games Won [33]
Parents' Choice Foundation Silver Honor Online Video Games Won [40]
Web Marketing Association WebAward Outstanding Website Game Site Won [41]
The Webby Awards Webby Award Games Nominated [42]
Webby Award People's Voice Youth Won [43][44]
2004 Web Marketing Association WebAward Outstanding Website Game Site Won [45]
2005 Web Marketing Association WebAward Outstanding Website Game Site Won [46]
The Webby Awards Webby Award Games Nominated [47]
"Webby Worthy Selection" Games Won
WiredKids Safe Gaming Award Computer Games Won [48][49]
2006 Web Marketing Association WebAward Game Site Standard of Excellence Game Site Won [50]
The Webby Awards Webby Award Games Nominated [51]
2007 iParenting Media Awards Greatest Products Award Winner Video Games Won
Web Marketing Association WebAward Outstanding Website Game Site Won [52]
2009 Parent Tested Parent Approved Seal of Approval Website Won [53]

References

  1. ↑ "Games developed by Schell Games". Retrieved 23 February 2014.
  2. ↑ "Frogchildren Studios Games Artwork". Retrieved 24 February 2014.
  3. ↑ "Work vs. Play: The Story Behind Disney's Toontown Online". Retrieved 20 December 2013.
  4. ↑ "Disney's Toontown Online to Launch June 2003" (Press release). North Hollywood, CA: The Walt Disney Company. 2003-05-05. Archived from the original on 2004-11-27. Retrieved 2014-05-30.
  5. 1 2 3 "Disney's Toontown Online: Closed FAQ". The Walt Disney Company. Archived from the original on January 7, 2014. Retrieved 30 March 2014.
  6. 1 2 "Disney to Shutter 10-Year-Old Toontown Multiplayer Game". Retrieved 22 January 2014.
  7. ↑ "The Untold History of Toontown’s SpeedChat". Retrieved 22 January 2014.
  8. ↑ "Disney's Toontown Goes To Retail This Fall" (Press release). San Diego, CA, and North Hollywood, CA: The Walt Disney Company. 2005-08-25. Archived from the original on 2005-12-02. Retrieved 2014-05-30.
  9. ↑ Sinclair, Brendan (25 August 2005). "Toontown headed for consoles". Retrieved 30 March 2014.
  10. ↑ Raiciu, Tudor (26 August 2005). "Disney's Toontown Goes To Retail This Fall". Retrieved 30 March 2014.
  11. ↑ "Sony Online Entertainment's Platform Publishing Label Bringing Disney's 'Toontown Online' to Retail This Fall". PR Newswire. 25 August 2005. Retrieved 30 March 2014.
  12. ↑ "Platform Publishing Lets the Toons Out With Disney's Toontown Online". PR Newswire. 3 October 2005. Retrieved 30 March 2014.
  13. ↑ Marriott, Scott Alan. "Disney's Toontown Online [Retail Box]". AllGame. Retrieved 31 March 2014.
  14. ↑ Goslin, Mike. "Postmortem: Disney Online's Toontown". Gamastura. Retrieved 9 March 2014.
  15. 1 2 "Disney's Toontown Online: About Closing". The Walt Disney Company. Archived from the original on August 20, 2013. Retrieved 30 March 2014.
  16. ↑ "Disney's Toontown Online: Closing FAQ". The Walt Disney Company. Archived from the original on September 10, 2013. Retrieved 30 March 2014.
  17. ↑ Palmeri, Christopher. "Disney’s Defunct Toontown Remade by Unsanctioned Teen". Bloomberg. Retrieved 30 July 2014.
  18. ↑ "Ziggy Artist, Other Cartoonists, Gather For Tribute at Disney Birthplace" (Press release). Walsh Public Relations. 2005-09-12. Retrieved 2007-08-30.
  19. ↑ "Disney 365 - Toon Town Online's ToonFest". The Walt Disney Company. Retrieved 7 April 2014.
  20. ↑ "Toontown Online Video - Toontfest". GameTrailers. Retrieved 7 April 2014.
  21. ↑ "Thousands of 'Toons' to Gather at Disney Studios in Burbank for FirstEver 'ToonFest'; Disney Channel Stars Among Attendees at August 26th Fan Event Dedicated to Disney's Toontown Online" (Press release). Disney Online, a division of the Walt Disney Internet Group. 2006-08-25. Archived from the original on September 27, 2007. Retrieved 2007-08-30.
  22. ↑ Dobson, Jason (11 August 2006). "Disney Celebrates Toontown Online With ToonFest". Gamasutra. Retrieved 6 April 2014.
  23. ↑ "Disney's Toontown Online Hosts ToonFest 2007" (Press release). Disney Online, a division of the Walt Disney Internet Group. 2007-08-04. Archived from the original on 2007-11-02. Retrieved 2007-08-30.
  24. ↑ "ToonFest 2007 (Video)". Retrieved 7 April 2014.
  25. ↑ "Disney's Toontown Online for PC". GameRankings. Retrieved 6 April 2014.
  26. ↑ "Disney's Toontown Online for PC Review". Metacritic. Retrieved 6 April 2014.
  27. ↑ Deci, T.J. "Toontown Online Overview". AllGame. Retrieved 6 April 2014.
  28. ↑ "Disney's Toontown Online PC Review". GameZone. 15 June 2003. Retrieved 6 April 2014.
  29. ↑ PC Format (164): 91. August 2004. Missing or empty |title= (help);
  30. ↑ "Disney's Toontown Online Critic Reviews for PC". Gamefaqs. Retrieved 8 October 2015.
  31. ↑ PC Gamer US (145): 84. January 2005. Missing or empty |title= (help);
  32. ↑ Computer Games Magazine. March 2006. Missing or empty |title= (help);
  33. 1 2 Crowe, Greg (29 December 2003). "Review: Disney's Toontown Online". Game industry News. Archived from the original on 13 March 2014. Retrieved 6 April 2014.
  34. ↑ Anderson, Michael (23 November 2005). "GamerDad ToonTown Online PC". Bub Writing. Archived from the original on 2 March 2006. Retrieved 7 April 2014.
  35. ↑ Dan Costa (28 October 2003). PC Magazine. Ziff Davis, Inc. pp. 158–. ISSN 0888-8507.
  36. ↑ "D.I.C.E. Awards By Video Game Details". Academy of Interactive Arts & Sciences. Retrieved 13 March 2014.
  37. ↑ Children's Software Revue. 4 11 (60). July–August 2003. Missing or empty |title= (help)
  38. ↑ "Disney's Toontown Online Receives All Star Software Award from Children's Software Revue Magazine" (Press release). North Hollywood, CA: The Walt Disney Company. 2003-09-02. Archived from the original on 2004-11-26. Retrieved 2014-05-30.
  39. ↑ "Game of the Year Awards" (PDF). Computer Gaming World (236): 63. March 2004. Retrieved 14 March 2014.
  40. ↑ Oldenburg, Don. "Parents' Choice Silver Honor Disney Toontown Online Review". Parents' Choice. Retrieved 11 March 2014.
  41. ↑ "Toontown Online Team wins 2003 WebAward for Toontown". Web Marketing Association. Retrieved 13 March 2014.
  42. ↑ "Games The Webby Awards Gallery". The Webby Awards. Retrieved 13 March 2014.
  43. ↑ "Youth The Webby Awards Galley". The Webby Awards. Retrieved 13 March 2014.
  44. ↑ "Disney's Toontown Online Receives People's Voice Webby Award in Kid's Category" (Press release). North Hollywood, CA: The Walt Disney Company. 2003-06-09. Archived from the original on 2004-11-26. Retrieved 2014-05-30.
  45. ↑ "Disney's Toontown Online wins 2004 WebAward for Disney's Toontown Online". Web Marketing Association. Retrieved 13 March 2014.
  46. ↑ "Disney's Toontown Online wins 2005 WebAward for Disney's Toontown Online". Web Marketing Association. Retrieved 13 March 2014.
  47. ↑ "Games The Webby Awards Gallery". The Webby Awards. Retrieved 11 March 2014.
  48. ↑ "Teenangels: the award-winning cybersafety expert group, Computer Games". WiredSafety. Retrieved 13 March 2014.
  49. ↑ "Disney Online Awarded Best of the Web and Safe Gaming Honors at Fifth Annual WiredKids Summit" (Press release). North Hollywood, CA: The Walt Disney Company. 2005-05-25. Archived from the original on 2005-12-06. Retrieved 2014-05-30.
  50. ↑ "Disney Online, Premium Products wins 2006 WebAward for Disney's Toontown Online". Web Marketing Association. Retrieved 18 March 2014.
  51. ↑ "Games The Webby Awards Gallery". The Webby Awards. Retrieved 13 March 2014.
  52. ↑ "Walt Disney Internet Group wins 2007 WebAward for Disney's Toontown Online". Web Marketing Association. Retrieved 13 March 2014.
  53. ↑ "Parent Tested Parent Approved Disney Toontown Online". Parent Tested Parent Approved. Retrieved 13 March 2014.

External links

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