Toronto Fashion Week

A model walks down the runway at LG Fashion Week in 2010

Toronto Fashion Week, (also known as World MasterCard Fashion Week, WMCFW, and formerly known as LG Fashion Week) is a semi-annual fashion week held in Toronto, Canada. It occurs during the month of March, to showcase fall and winter collections, and again, during the month of October, to showcase spring and summer collections. It is the largest fashion week held in Canada and the second largest fashion week in North America, after New York City. The fashion week was founded by the Fashion Design Council of Canada, which is currently operated by Toronto entrepreneur Robin Kay.[1][2][3] Due to its semi-regular name changes, which occur as a result of rotating title sponsorships, the fashion week can most easily be recognized as simply, "Toronto Fashion Week".

Sponsorship

Toronto Fashion Week was previously entitled "LG Fashion Week", while it was title sponsored by LG for three consecutive years.[4] In March 2012, MasterCard took over as the title sponsor of the event.[5][6] The fashion week was also sponsored by Beauty by L’Oreal Paris in past years.

Change of ownership

On August 8, 2012, it was discovered that Robin Kay and the Fashion Design Council of Canada sold the Toronto Fashion Week brand to IMG World, which is the same organization responsible for operating New York City's fashion week.[7][8][9]

See also

References

  1. ↑ Robin Kay, President of the Fashion Design Council of Canada
  2. ↑ Many Trials of Robin Kay, Retrieved 7 September 2012
  3. ↑ Prpject Runway Guest Judge
  4. ↑ FDCC Announces New Fashion Week Name
  5. ↑ FDCC Announces New Sponsor for Toronto Fashion Week
  6. ↑ Fashion Design Council of Canada Celebrates
  7. ↑ Toronto Fashion Week Sold to IMG
  8. ↑ IMG Buys Toronto Fashion Week
  9. ↑ IMG's Takeover of Toronto Fashion Week Should Spur You to Buy Canadian Labels

External links

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